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Checo Pérez answers questions from his underage fans before the race in Mexico.
The Mexican driver has highlighted that he is looking to win the Mexican Grand Prix in this 2022 edition.
Mobil introduced its “The Dynamic Duo” strategy, giving it the voice of its most dedicated followers.
There are train races left to finish the 2022 Formula 1 Season and Sergio Pérez, driver of the Red Bull team, is already excited to be able to compete in his country in what he calls “an exciting race”. Prior to his time at the Mexican Grand Prix, “Checo” Pérez has participated in multiple activations with his sponsoring brands, such as ExxonMobil, who gave him the opportunity to meet some of his smallest fans.
“The dynamic duo” is the strategy with which Mobil promotes the image of union and team between Max Verstappen Y “Czech” Perez, so it became the perfect concept of their 2022 marketing, transformed the successful movement of “The Cardboard Czechs” in a version 2.0 which, in addition, gives voice to the fans who want to see the Mexican conquer the podium beyond the runner-up position in the race and exceed the 265 points he has so far.
That is why, in a press conference, the pilot showed why childhood is important for athletes and, in his case, why it is inspiring that they have a more tangible approach to their aspiration figures. And it is precisely the mini fans who led the press questions for the representative of Red Bull in F1.
Dilan and Tony were two of the small protagonists of this meeting. The first little boy, eight years old, took control of the stage and expressed his main doubts, while the second fell in love with the audience with his participation by presenting himself as a little pilot on the rise.
Dylan – “You are our hero… who is yours?”
“Czech” Perez – “I don’t have a hero in just one person, I think that in general I admire athletes a lot, not only pilots, but any athlete who reaches a high level because you have to have a lot of preparation, a lot of discipline. You have to give your life 100 percent to your sport.”
Dylan – “Max’s favorite animal is the lion, what is yours?
“Czech” Perez – “Dogs like fabbio“.
In a simulator and with a steering wheel in the air, Dilan competed against the most beloved and famous driver in Mexico for a few minutes, making it clear why he considers “Checo” Pérez his hero.
This, followed by an important clarification for children, as a child he never had any aspirations to be a doctor, an architect or anything else that would take him away from the sport. He was always clear that his future was in cars, because at the age of eight he was already competing in car races.