In Mexico, the so-called Generation Z brings together 8 percent of the country’s total population.
According to INEGI, 96 percent of Internet users access through their smartphones.
In 2023, it is estimated that there will be more than 104 million people using smartphones, a figure that is also expected to reach 118 million.
When it comes to choosing between an iPhone and an Android device, all indications are that the centennials are inclined towards that of Apple, at least that is what a recent study reveals in which the relationship of the young people of Generation Z with the smartphones currently.
We know very well that smartphones or “smartphones” are very popular in the market and, furthermore, they are already one of the most important tools for people, becoming, for years, an extremely necessary work tool.
In 2023, according to the study of Statista Digital Market Insights it will be key for smartphone users in Mexico, since it is estimated that for this year there will be more than 104 million people using these devices, a figure that is also expected to reach 118 million.
On the other hand, said study reveals that Samsung is currently the most preferred mobile phone brand among Mexicans. Similarly, Mexico is one of the countries with the fewest landline telephone lines per inhabitant in Latin America.
Now, according to what the National Survey on Availability and Use of Information Technologies in Homes (ENDUTIH) developed by the National Institute of Statistics and Geography (INEGI), in collaboration with the Ministry of Communications and Transportation (SCT) and the Federal Institute of Telecommunications (IFT), 96 percent of internet users access through their smartphones .
As we already mentioned, the use of smartphones is increasingly changing in accordance with the demands of the market and of users, who, of course, already have their favorite brands.
However, a new study has revealed some of the consumption habits of so-called centennialsthat is, those born between 1996 and 2010, being the generation that is most sought after by brands today.
In Mexico, Taking into account the data from the Population and Housing Census carried out by the INEGI, the so-called Generation Z brings together 8 percent of the total population of the countrywhich is why this sector represents the future for brands.
Now, regarding the use that the centennials make of smartphones, a study prepared by the Financial Times in collaboration with the technology company Attain reveals that 34 percent of young people centennials He says “social pressure” is the reason he chooses the iPhone over any Android device.
“The data outlines the stark disparity between generations: For older Americans, phone use between Android and iOS was split much more evenly, but Gen Z is heavily focused on Apple phones,” indicates the report.
And it is that, according to what has been revealed, there is a “fear” of being excluded in case of using a smartphone Android: “Apple is the master of image and the creation of a desirable product,” said the study..
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