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A child celebrated his birthday with an Aeroméxico piñata, drawing the particular attention of the airline’s community manager.
Following the decline in their revenues due to the pandemic, airlines are striving to significantly strengthen their presence in the digital realm.
An Aeroméxico fan child celebrated his birthday with a piñata of an airplane of the brand, causing a prompt response from the airline’s community manager.
The air transport industry is of vital importance to mobilize millions of passengers around the world, who travel either for work or personal purposes. This sector and all the airlines that are involved in it, was constantly growing; However, the pandemic came to play a losing streak.
According to the Statista study where it shows the annual evolution of global passenger air transport revenue, since 2009 and recording profits of 374 billion dollars, this figure was constantly growing until it reached 607 billion dollars in 2019; but the decrease in social mobility as a result of Covid-19 caused this figure to fall to 189 billion during 2020 (a drop of more than 60 percent).
Despite this, the effective vaccination process is bringing back consumer confidence so that they can resume their daily lives on their trips (little by little); likewise, the World Tourism Organization (UNWTO) mentions that the tourism sector will not be able to reach its normality until 2024data to consider to take into account the recovery of air transport.
Due to the decline in airline revenues, these institutions must ensure (now more than ever) that they offer a good experience with their brand, something that they have proven to be doing quite well, including in the digital realm.
On this occasion, a user has chosen to show social networks a bit of her son’s party, who decided to celebrate with a piñata in the shape of an Aeromexico plane for his birthdaya fact to which the same community manager of the brand has chosen to respond and recognize him as a fan.
Said “simple” publication of Aeromexico reacting to child’s birthday piñataachieved endless positive interactions on social networks, where they applaud their community manager for taking the time to address this situation, improving the perception of the brand on social networks with this small recognition.
The digital field has become essential for brand positioning, a fact that airlines are taking full advantage of to boost their image.
According to the Digital 2022 study, There are currently 4,620 million users connected to social networks around the worldnamely, 58 percent of the world’s population, who browse an average of 2 hours and 27 minutes daily, demonstrating a little about the broad market that can be achieved through an effective presence in social networks, either through community managersas well as by the companies themselves.
Airlines are paying particular attention to carrying out all kinds of marketing strategies to position themselves in the sights of travelers, as Volaris demonstrated by “tuning” its planes to conquer superhero movie fans, managing to attract attention of users on social networks, or even when they decided to make a girl’s dream come true by being a flight attendant for a day.
The digital presence can create important opportunities to improve the perception of a brand and achieve better engagement with consumers.
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