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These videos, where employees end up becoming personalities that trigger social media promotions for the brands they work for, have led stores like Oxxo to star in the social conversation.
The anecdote told by a Pemex dispatcher, who is the victim of a viral joke, is a case that confirms the influence of social networks.
Pemex gas stations have starred in various viral stories on social networks, where the ability to tell stories is noted.
A dispatcher of Pemex was the victim of a joke and by making him believe that he was filling gasoline instead of diesel, his reaction went viral on social networks, giving away more than 12 million views in promotion to the station. the gluttony.
The widower was published by Carlitos Moreno in your account TikTok and the video is not wasted, because while he is already refueling the tank of his truck, the driver decides to joke with the dispatcher, asking him if he was refueling the unit with diesel.
After the question, the man reacts with alertness and runs to try to remove the fuel supply hose, causing his jokers to laugh and leaving a witness on networks with more than 12 million reproductions in which the station has gone viral and the dispatcher, whose identity is shown in a recent video.
@carlitosmoreno8♬ original sound – Carlitos Moreno
Take advantage of unexpected mentions
A video that goes viral and becomes a powerful business story, by having brands involved, is a very important case of how to help brands with elements such as narrative in its best competitive weapons in the market.
There is a very interesting exercise in it and it is the one that determines the importance of the conversation in networks. Many of these cases have ended in major activations. To understand it, we can remember the incident that occurred with Oxxo, when a minor who was supporting cashier work in a chain store, reacted in an original way to the unexpected request for a product.
The young man, who was known in social networks as “Niño Oxxo”, was immediately hired by Burger King, to be part of a campaign with which the brand took advantage of the young man’s reference within social networks.
This is not the first time a brand has taken advantage of a media personalitywhich leads the conversations on networks for a mention or video that goes viral on these platforms.
There are cases that have become known internationally, as happened with the famous tiktoker who drank juice from ocean-spray while he was on board his skateboard.
The peculiarity of the video became a promotion and immediately the interaction was unleashed in this medium, with mentions before which the brand could not remain oblivious and the time came when it had to sponsor the skater.
The way in which the conversation takes place in social networks around a topic, unleashes important activities on how to get more and more involved in the market. This invariably leads to studying the importance of consumption today.
Given this, stories are important differentiators for brands, before consumers waiting to make brand decisions, based on narratives led by brands.
This has invariably made content marketing the main strategy within digital marketing, where stories have become a unique case to generate awareness and greater involvement with the consumer.
From involving the consumer in a brand with the help of brands, it has given way to original strategies for promotions, advertising and activations related to marketing.