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Studies such as “The education of Mexican mandarins 1970-2014” realize the value of political profiles based on their education.
The advertising approach in reality is aware of how important communication is in areas such as politics.
Chaudia Sheinbaum is part of the strategy for the 2024 presidential elections.
The Head of Government, Claudia Sheinbaumannounced that he will separate from his position and the City will be left without politics, which aspires to the Presidency.
The announcement released by the Head of Government is part of the political map that is being defined in the market, thus establishing value activities in consumption that warn us of a very important point and that is what has to do with the capacity of brands policies, to create important activations, in their search for new electoral objectives.
Sheibaum says goodbye
The Head of Government, Claudia Sheinbaumannounced that she will resign from her position as head of Mexico City and with this promotes her aspiration to be Morena’s candidate for the Presidency of the Republic.
As part of her latest activities as Head of Government, the former president participated in the collaboration agreement with the municipality of Ciudad Juárez, Chihuahua, to collaborate in digital innovation and simplification of procedures with the Digital Agency for Public Innovation.
After said act, the still Head of Government announced her resignation from her position, which will be effective as of this Friday, June 16, while on June 15, she will carry out her last acts as Head of Government.
“I make this decision because I will be the only person in the (Morena) survey who comes from a scientific career,” Sheinbaum explained who has one of the most eclectic profiles in politics because he has an academic background that contrasts with the average politician found in the country.
Based on the study “The education of Mexican mandarins 1970-2014”, 85 percent of senior officials completed their undergraduate studies in public schools, this in the years that go from the six-year term of former presidents Luis Echeverría, José López Portillo and Miguel de la Madrid, while in the last three six-year terms, the head of said investigation noticed, 35 percent carried out their studies in private organizations.
Sheinbaum’s departure, he explained, is due to the fact that she aspires to be the first woman President in the country, an attempt to which politicians such as Josefina Vázquez Mota and Margarita Zavala have joined. Now, figures cited by the Morenista explain that in a consultation with INEGI it is known that 67.7 percent of Mexicans are willing to have a female president.
“The National Council of Morena made a decision that I consider to be the right one, on top of everything is the transformation project, I will respect everything that was approved,” explained the Head of Government, when speaking of the recent internal negotiation between candidates for the presidency and who was preceded by the then chancellor Marcelo Ebrard.
In addition to Sheinbaum and Ebrard, other candidates seeking to be chosen as the presidential candidate are the Secretary of the Interior, Adam Augusto Lopez Hernandez; the coordinator of Morena in the Senate, Ricardo Monreal and the federal deputy Gerardo Fernandez Norona.
Sheinbaum’s aspiration marks an important precedent for what is to come in political matters, where we see interesting behavior and it is the one that has to do with the way in which political brands are currently being defined.
“Political campaigns are increasingly shifting their advertising focus to online platforms and social media. According to a survey created by Borrell Associates and quoted by the Wall Street Journal“It was projected that 2020 presidential candidates would spend $2.9 billion on digital ads, and in 2016, presidential candidates spent $1.4 billion, and in 2012, presidential candidates spent $160 million,” he concluded. Maria Vultaggioanalyst of Statista when presenting the study “Social Media Political Advertising to Increase in 2020”.