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With more than 154 million followers, Senegalese Khabane Lame is the most followed tiktoker.
It is estimated that by 2024 the number of active monthly users will be above five million.
According to The Social Media Revolution when searching for the 20 largest brands in the world, 25 percent of the results belong to user-generated content.
The desire to become influencers and acquiring fame and fortune is increasingIn fact, a survey published by Morning Consult revealed that 86 percent of young people between the ages of 13 and 38 look to social networks for a way to earn money and popularity. In addition, for many brands the influencers They manage to connect faster with the target audience, which is why it has become common for many companies to collaborate with them, since it represents a opportunity to reach your audience in a more organic and less aggressive way.
A clear example is what happened when 50 women wore the same dress, took a photo and shared it on Instagram. Lord & Taylor, an American clothing brand, was to blame for hundreds of users seeing photos of different women wearing this dress. To publicize his new collection, the brand gave away 50 dresses that were part of the Design Lab, this outfit valued at 88 dollars quickly sold out in the online store after photos of these women wearing the dress began to circulate. Of course, these dresses were not given to any girl, we are talking about bloggers with a certain number of followers on Instagram, with whom it was agreed to post a photo in the dress through her social media using the hashtag #DesignLab.
A clear example of the impact of social networks was given by a kindergarten teacher when she caused a stir for her “inappropriate” outfits on TikTok. In a video we can see Chloe in a miniskirt and lace stockings with a text that says “me trying to impress the cutest single dad.”
@favteacherchloeedid it work? 🤭♬ ….. – MICHEL 🎭👻
Chloe is a teacher in Illinois, as confirmed by her account TikTok, where in different videos she boasts an endless number of outfits surrounded by preschool teaching material, apparently from the classroom where she teaches. And while many users praise her beauty, others are outraged by considering her videos “inappropriate.” Chloe’s TikTok account has more than 28 thousand followers and more than 151 thousand likes. But this is not the only social network of this teacher, who also has OnlyFans.
Last year OnlyFans surpassed 100 billion usersand has more than 2 million registered content creators, in addition to a paying subscriber base of just over 188 million users, who pay at least a monthly subscription, according to data from the app itself.
While TikTok has not stopped growing overwhelmingly in recent years, it has in fact managed to connect perfectly with audiences and is achieving high attention time. Each user spends 96 minutes on TikTokthree times as long as Twitter and twice as long as Facebook.