- The CDMX published a decree that will allow adolescents over 12 years of age to choose the gender with which they identify
- “A breakthrough in the struggle of families with trans daughters and sons,” revealed activist Tania Morales, founder of Infancias Trans
- Adolescents over 12 years of age may request a gender change to register it on their birth certificates
The Government of Mexico City (CDMX) has published a new decree that will allow adolescents over 12 years of age to choose the gender with which they identify through a legal procedure.
For some years now, the world has been talking about gender identity, a topic that is even being placed in the advertising and marketing strategies of companies and / or brands.
Likewise, let us remember that in the last edition of the Olympic Games, a hitherto record number of athletes members of the LGBTQI + community was reached with a total of 163 competitors, almost three times the number who participated in the Rio de Janeiro Olympics. Janeiro in 2016.
This is one of the most relevant events during the Tokyo Olympic Games that was consolidated with the gold medalist, Quinn, a soccer player from the Canadian women’s team, who became the first non-binary transgender person to get on the Olympic podium. .
All this adds to the growing presence of the LGBTQI + community in different advertising campaigns in and in markets such as cinema, music, television, social networks and even in the world of fashion; community models have already been parading on some of the most important catwalks in the world.
Now, Mexico City is taking a step towards inclusion – an increasingly recurring issue in society and on digital platforms or social networks – with the decree of a new law with which adolescents over 12 years of age will be able to carry out your gender change legally.
This was announced in a statement by Tania Morales, founder of Trans childhoods, in which it mentions, among other things, the following:
“The decree represents an advance in the struggle of families with trans children since it establishes a simple administrative procedure, the duration of which is less than a month.”
We celebrate the Decree issued by the Head of Government @Claudiashein show of empathy, commitment and action for Families with trans * children
Here video with a synthesis of the decree ??????
????????????????????????????? https://t.co/ysATkcxPaf– Tania Morales (her) ??? (@ tania3651) August 28, 2021
The times, as we have seen, are different; Today, in a context that is still complicated for the sectors of society that live in a situation of marginalization, little by little efforts are being added towards a more inclusive society – and a digital society -.
This has also opened an important landscape for brands that take advantage of trends to reach more customers or consumers. We see this with the recent campaign, for example, by Tommy Hilfiger in which he launched a new line of clothing for people who are not gender-fluid.
Every year we see more efforts from the authorities to call for inclusion; With this recent decree by the Government of Mexico City, a country where 11 percent of the total population belongs to the LGBTQI + community, in addition to expanding opportunities in terms of rights, an achievement is also noted in its image, placing as an inclusive authority.
On the subject of companies, in times of pandemic, online, hybrid and face-to-face classes in some areas of the republic also open a new spectrum to experiment with their strategies in a context in which young people, more awake in terms of what is trending in social networks are what are setting the tone in the field of marketing strategies.
To mention an example, the most popular social network at the moment is TikTok, which is most used by young people between 16 and 24 years of age. 41 percent of its users is that sector of the population worldwide.
Given this, today, TikTok is one of the most suitable platforms for brands, due to its scope and especially its projection. Let’s remember that TikTok has been generating important commercial alliances in order to gain more users and, with it, more potential consumers for companies.
In this way, taking into account the growing inclusive marketing and also considering that the new generations are more connected with new trends, the panorama can be interesting for brands when creating ties with young people who are, in the end, your target.
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