The theme of the week has undoubtedly been the song that Shakira produced by hand BZRP talking about his separation from the footballer Gerard Piqué. In the video, the singer-songwriter gives details of her relationship and compares her ex-partner with brands like Casio Y Twingo.
In the song BZRP Music Sessions #53which reached 80 million views in less than 4 days, Shakira says that her ex-partner changed a Rolex (her) for a Casio, to represent the soccer player’s new partner, Clara Chia.
The virality of the topic of the moment has been such that several companies have taken advantage of the trend to advertise on social networks. Now, Casio and Piqué themselves have decided to go up in style.
Casio will be Piqué’s sponsor
The former Barcelona player announced in a stream that the watch brand will be the new sponsor of the Kings League, the soccer league that was created by former soccer players such as Iker Casillas and influencers like Ibai Plains.
It was precisely in a live broadcast with Ibai where Piqué appeared with a Casio watch and gave a model to several members of the league saying that “these were for life”.
Llanos ironically said that he had not found out about the agreement with Casio, while Gerard Romero asked the reason for the brand’s sponsorship of the league. To this the Kun Aguero He responded “because of Shakira’s song.”
The Kings League is a 7-a-side soccer tournament that is broadcast live on Twitch, reaching up to 945,000 viewers in its first two days.
Editorial Team The editorial team of EMPRENDEDOR.com, which for more than 27 years has worked to promote entrepreneurship.