Market 2.0 – Over time, how has TV evolved to stay in the market?
CS – TV has multiplied in recent years. Now we have not only linear television, but connected television and mobile devices such as cell phones, laptop, and tablets. This allows brands to diversify their advertising and promotional opportunities and run comprehensive campaigns that reach exactly where their consumers are and when they are viewing their favorite content.
These new platforms, like Pluto TV, also provide limitless opportunities for brands to develop the marketing of contents. From the creation of a special capsule to an exclusive brand channel, sponsorships, integrations. Many things can be done thanks to the flexibility offered by this platform
Market 2.0 – How would you describe the potential of the streaming in the Latin American market, specifically, the Mexican?
CS – The platforms of streaming They have come to revolutionize the entertainment industry. Today, the potential is enormous since, as expected, people spend more and more time consuming content online. streaming than by other means. Gone are the days when we had to be in front of a TV to tune in to our favorite program, and little by little, video services over the Internet streaming have taken over the Latin American market. That said, the demand for subscription content is increasing as is the competition between a growing number of players who are struggling to capture and capture a larger audience in the region.
Market 2.0 – What are the main trends in streaming?
CS – In terms of trends we see the following:
- Consumers are looking for flexible content that fits their schedules, being available 24 hours a day, in the place and time of their choice.
- The streaming offers advertisers unlimited opportunities for marketing of its contents and great creative flexibility
- And for distributors and content creators the streaming offers an opportunity to bring to market your most creative ideas and set trends in entertainment
Specifically for Pluto TV, we continue to grow and offer quality curated content to our audience. Each time with different content and channels for all tastes and unique opportunities for our members/partners.
Market 2.0 – What role does advertising play in free streaming services? streaming?
CS – Play a very important role. At Paramount, for example, we deliver multi-platform campaigns across linear, digital and other platforms with massive scale and reach, and with Pluto TV we are a global pioneer and leader in FAST (free advertising streaming TV).
Market 2.0 – What opportunities do advertisers have within the new platforms to reach audiences in the right way?
CS – With PlutoTV we have developed the ability to extend campaigns across multiple products, which means that if a client defines a particular audience, we will show the correct ads to the correct viewers, regardless of the final product they are viewing. We use a holistic and highly personalized approach to our social media and digital reach of our programming to help unlock insights into the business and digital behaviors of our audiences.