- In San Diego, United States, the car wash Soapy Joe’s launched an NFT collection that caused an increase in sales.
- In each of their 17 locations they have an NFT that runs on the Ethereum network which can help them to be creditors of rewards.
- Since this project started, Soapy Joe’s has already given out over 10,000 NFTs.
Although it seems that NFTs are no longer fashionable within the crypto ecosystem, they have created a fever that still lasts. Non-fungible tokens, which have the characteristic that no two are the same, have revolutionized many fields such as collectors. Its virtues are used by all kinds of companies and businesses.
In San Diego, on the West Coast of the United States, Soapy Joe’s car wash launched an NFT collection that sparked a surge in sales. Since starting down this road in early July, the business has only received good news.
“We’re seeing numbers in terms of people going to our sites that we’ve never seen in our 11-year history.“, acknowledged Anne Mauler, vice president of marketing for Soapy Joe, in an interview with CoinDesk.
NFT rewards and increased sales
Soapy Joe’s proposal is as follows: In each of its 16 locations it has an NFT that runs on the Ethereum network. Those users who obtain more tokens, more rewards will have. PThey can receive physical key chains, hats, tickets to amusement parks and even “a free annual car wash membership”.
Since this project started, which has the support of the company Web3 Taco Labs, Soapy Joe’s has already given out over 10,000 NFTs, those that are distributed more or less among 2,000 purses. These have designs of the typical air fresheners that car washes deliver.
The arrival of the NFTs, which spawned a “Soapy Squad” within San Diego, saw a 10% increase in membership, Mauler noted. In turn, more and more customers visit more than four of the company’s offices. Non-fungible tokens are a huge draw for the community.
Clients obtain NFTs through a link in an email. This made the emails more viewed than before: the opening rate grew to 71%, a higher number than previous records.
This first market strategy will culminate on September 30, although Soapy Joe’s is already thinking about new promotions involving NFTs. They did not give more details about it, but this digital plan will see the place in the coming months.
How did Anne Mauler meet NFTs?
It is often said that with the current digital tornado, television is old and that “nobody watches it anymore”, however, the case of Soapy Joe’s is different. Mauler learned about NFTs on host Ellen Degeneres’ show.
“Seeing Ellen in her little cat image, I said, ‘This is something we can do.’ We’re known for being a bit quirky, definitely cutting edge, we like to be innovative and do the unexpected, and we don’t see ourselves as a match for other car washes.” projection.
What are the big brands that ventured into NFT?
As Bitcoin Mexico published, there are many big brands (and also small ones) that are in the virtual world. In the metaverse there is still the possibility of growing the business and creating identity with the users.
Five great examples are Nike, adidas, Dolce & Gabbana, Tiffany and Gucci, for example have done. At the end of August, the broad industry leader was the US apparel and sneaker giant with total revenue of $185.33 million. ($93.10 million from the primary sale of his NFTs, the Cryptokicks collection, and another $92.23 million from royalties).
Soapy Joe’s took the initiative to venture into the world of digital assets and found great results in the real world. More and more companies will continue down this path.
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