Series production of the Dodge Viper ended in mid-2017. Yet surprisingly, this iconic vehicle is reluctant to die and brand new copies are still being sold. Dodge closed last year 2021 with several registrations of this model.
Dodge has closed the convulsion 2021 with a total of 215,724 units sold in the United States. A volume of registered specimens that, compared to that obtained in 2020 marked by the coronavirus pandemic, represents a strong 19% drop. The iconic American brand carries a whole series of problems and now, under the Stellantis umbrella, it has launched an ambitious strategic plan with the aim of solving them and recovering a good part of the market share lost in these years.
One of the biggest burdens Dodge grapples with on a daily basis is none other than its aging product offering. We can even use the term “zombie car” to describe some of the models sold by the American firm over the past year. And, we have, for example, the strange case of Dodge viper. A car that was discontinued in 2017 and continues to be sold today.
Dodge Viper sales in the United States in 2021
In the month of August 2017 the last Viper was built. In this way, Dodge put an end to an important chapter in its history. A model that left through the back door without a direct successor. However, and what a priori should have meant the total disappearance of brand-new copies, time has shown the opposite.
Already in the newly released 2022 we can say that, despite the passage of the years, copies of the Viper continue to be sold in American dealerships. Now, it plays a testimonial role in the brand’s total sales figures. In 2021 4 units of the Dodge Viper were sold, which has meant repeating the same volume of registrations of 2020.
Dodge’s sales in the United States in 2021
The last manufactured specimen was auctioned along with the last unit of the Dodge Challenger SRT Demon fetching one million dollars. Although this symbolic event allowed the farewell of Dodge’s sports car to materialize, it has not been an impediment for sales to continue to be counted.
By the way, we can’t ignore the fact that In 2021 10 units of the Dodge Dart, another zombie car, have also been registered that wears the insignia of the North American company.