Within the Cannes Lions Festival there is a huge offer of advertising pieces, which prove the creative capacity.
The Cannes Lions festival will be held in June, once the health contingency has been overcome.
Cannes, France, will host the festival, which this year will be held in a hybrid way.
The Cannes Lions Festival celebrates its 2022 edition and in this meeting creativity will be celebrated once again and only the most daring pieces will manage to revitalize the meeting for which the industry has fiercely waited and which has led to the shortlist jury being formed. , where Mexican creatives have been announced as qualifying members.
In the list are:
Rocio Cuadra, creative VP of Only IF.
Yosu Arangüena, Founder & Chief Creative Officer of Made
Cristian Rocha, Co-Founder & Chief Creative Officer of Made
Paola Escalante, Head of Creative Shop in Meta Mexico
Diego Ortiz Gallego, Chief Creative Officer at DDB Mexico
The jury for the Cannes Lions 2022 shortlist was defined and now the number of Mexicans qualifying pieces is increasing.
Other Mexicans Evaluating at Cannes Lions
Ana Noriega, Chief Creative Officer at FCB Mexico and Diego Wallach, Chief Creative Officer at Publicis WW Mexico, are the creatives who added Mexico to the Cannes Lions 2022 jury.
The presence of Mexicans is part of the strategy of Lions CEO Simon Cook, who explained in a statement that the diversity of qualifying minds is a reflection of the state of advertising in the world.
The Cannes Lions Festival begins on June 20 and in the run-up to this important date, the juries will have to evaluate pieces together with directors of brands such as Ford, Frito-Lay, Peloton, Riot Games, Kansas City Chiefs, Salesforce, WeTransfer , AB InBev, Adobe, Apple, Disney, Doconomy, GSK, Mars Wrigley, Mastercard, Pepsico, Red Bull, The New York Times and Unilever.
Ana Noriega and Diego Wallach will have to qualify within an edition that premieres metals to reward the recently launched Creative B2B Lions category, in addition to the fact that there are new parameters to evaluate pieces in the Creative Commerce Lions and Media Lions categories.
Along with Colombia, Argentina and Peru, Mexico is one of the nations of Latin America with the greatest number of awards within this Festival and the exercise to achieve it has not been easy, on the contrary, it reveals the complexity of carrying out a meeting that has survived to contingency and that does not intend to disappoint the participants in this edition.
In this medium we have already reported that pieces from the Gut and We Believers agencies have already registered pieces to be in this festival, hand in hand with the Michelob Ultra and Burger King brands, respectively.