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Within the national territory, the Candelaria festival is celebrated exactly 40 days after Christmas, that is, on February 2.
In Mexico, the Candelaria festival is celebrated, mainly for religious reasons.
Within the national territory, the Candelaria Day partytogether with the rosca de reyes, mean one of the last celebrations related to Christmas, a party in which Mexican dishes such as tamales and atole are mainly consumed, which is why brands such as Santa Clara or Chocolate Abuelita, and even offices Governments and governments celebrate in the company of friends, colleagues and family, this Mexican religious tradition.
Candelaria Day is one of the most traditional celebrations in Mexico, It is estimated that this celebration is just over 500 years old.which is why it has become one of the best excuses for family gatherings, although it should be noted that the tradition goes far beyond just getting together with family and friends to eat tamales and atole, which has to be provided by those who “touched the doll” while the rosca de reyes was broken.
For it is on this day that according to Catholic tradition, which celebrates the purification of the Virginthe child God is dressed and taken to the church to lull and bless, this as an act of faith and devotion with which the prosperity of families is called,
Why do you eat tamales on Candlemas Day?
According to what has been revealed, when the Spanish tradition joined with the Mexican, the eating of tamales was given rise; Nevertheless, At present this date has been taken as a pretext to meet with family, friends and colleagues, this with the intention of consuming food, since it is common that during these dates, the high demand and the high price of tamales make it difficult to follow the tradition.
The tamale is part of the #FoodCulture of the peoples of Mexico, its origin is ancestral and in pre-Hispanic times it was consumed on significant dates and in rites dedicated to various deities.
Have you already eaten one this Candlemas Day? What is your favorite? 🇲🇽 pic.twitter.com/u9iMXxylkY
– Ministry of Culture (@cultura_mx) February 2, 2023
Candlemas day; This is how brands celebrate Mexican traditions
For companies, seasonal festivities and traditions are one of the main strategies designed to gain positioning within the generated conversation, because seasonal marketing offers creative teams the possibility of achieving growth and loyalty, directly impacting new consumer groups, as demonstrated by brands such as Santa Clara, Chocolate Abuelita or Café Marino, among other brands.
Every tamale must be accompanied by a delicious cup of Café El Marino. What do you think? Happy Candlemas Day! ☕🤗
.#CaféElMarino #CaféMarino #Coffee #ESR #OnAnyOccasion #72AniversarioCaféElMarino #72YearsCaféElMarino #Candlemas day #Tamales pic.twitter.com/LSfctIC0En— Cafe Marino (@CafeMarino) February 2, 2023
For its part, Santa Clara, after the celebrations of the Candelaria festival, Santa Clara, presented its new creams at Tamaliza 2023, a gastronomic contest that chooses the best tamales in Mexico City, where 9 participants were the who presented their best version of sweet and salty tamales and accompany them with the new Santa Clara creams, to be evaluated, for their creative proposal innovating in the classic tamale recipe, having as winners the Hotel Mondrian with its salty pastilla tamale proposal. Moroccan-style duck, Rosetta Bakery with its sweet chocolate and hoja santa tamale and Siembra Tortillería with its version of sweet pink corn and pink guava tamale, adding to the celebrations made by brands such as Chocolate Abuelita.
This Candelaria day enjoy the delicious flavor of Chocolate Abuelita in the company of your loved ones. ❤️🍫🥛💛
Find it in your favorite Garis or order it at home.
*If you visit us, remember to use your face mask, use antibacterial gel and keep your healthy distance. pic.twitter.com/0YqBDwE2w5—Garis (@Sercomgaris) February 2, 2021
For brands, joining parties and celebrities represents an organic way to generate conversation around consumers, who associate brands with various creative strategies.
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