Therefore, it is now time to ask ourselves if we are really getting the maximum benefit from this trading model, or if we are overlooking it.
This is a fundamental approach considering that the main objective of public and private policies throughout the region is to step on the accelerator of economic recovery.
Therefore, it is necessary to observe the singularities offered by the national market in order to generate value solutions that are capable of promoting the recovery of the economy and, consequently, can be tropicalize to be exported to other economies in the region where they start their implementation.
Informal economy, decelerator or opportunity?
One of the characteristics of the Mexican market, and that it shares with other Latin American nations, is the informality within its economy, which is equivalent to almost a quarter of the gross domestic product that is generated year after year.
However, the data to which we will pay most interest is the one that indicates that around 40% of this sector represents retail businesses, which do not have access to electronic commerce or investment funds due to the lack of regulation in which they operate. operate, despite the fact that they generate up to 8 out of 10 jobs in Mexico. ( INEGI ).
This means that the majority of entrepreneurs, micro businesses, nenis and SMEs, do not have the possibilities of using tools that allow them to be more competitive, which in turn encourages the informal economy to be a decelerator for Mexico and Latin America. since they stop contributing income to the treasury, while they offer poorly paid salaries and do without benefits or social security for their collaborators.
Therefore, one of the most efficient strategies to combat the informal economy lies in improving the productivity of this sector by democratizing their access to electronic commerce, which would allow them to grow their sales by up to 25%, with which they would be promoting its competitiveness, in addition to having the possibility of exporting its products to other markets.
At the same time, it would be paving the way for its formalization, thereby improving both the working conditions of its collaborators and the competitiveness of its business model.