The connection of TikTok with the music industry is getting deeper. After making alliances with artists by delivering the key data of the behavior of the musical pieces in the users, added to the launch of an album with the most viral songs on the platform, now the Chinese social network could go further and create a new music reproduction platform.
At least that is the first conclusion that many analysts draw, after Business Insider disclosed that the parent company ByteDance filed a trademark application for the name “Tik Tok Music”.
The rumor gains more strength when it is remembered that in 2019, ByteDance had planned to launch a streaming music service to compete with Spotify, Apple Music, Tidal, YouTube Music, among others.
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Main competitor: Spotify
TikTok It has been the main headache of Instagram, Facebook and even Google. Now a new direct competitor is added: and it is nothing more than the leading music streaming service platform: Spotify.
Rumors suggest that ByteDance would start with the release of “Tik Tok Music” in the United States to compete directly with the audience of platforms like Spotify and Apple Music.
“Already ByteDance runs a streaming app called rest in three markets: India, Brazil, and Indonesia, which has been taking market share from other streamers in the last year,” says Business Insider.
“Typically, a company the size of TikTok or ByteDance will only file trademark applications for items that they are seriously considering,” he told The Associated Press. half americantrademark attorney Josh Gerben of Gerben Law Firm. “If you look back through the trademark filings of any major company, you’ll see the ones they filed that never came to fruition. But many times they do. And a lot of times it’s something they’re seriously working on.”
added: “If you look at some of the industry leaders and how they’ve expanded into a wide range of goods, products and services that involve digital assets and how they can get there, your ability to say as a technology company, ‘I have a good faith intention to be expansive,’ the plan is there.”