- Apple Music acquires Primephonic, seeking to expand the classical music experience to millions of users worldwide
- Currently, the Apple Music catalog is made up of 75 million songs
- In addition, by 2022, Apple plans to launch a classical music app that promises to be “the best in the world”
Currently, the Apple Music catalog is made up of 75 million songs and now, with the acquisition of Primephonic, this catalog will add more compositions.
This Monday the purchase of Primephonic, a classical music streaming service that has a very wide content of a very high quality, was made official by Apple, with which it promises to create an “improved experience”.
We are living a very important 2021 in terms of streaming platform alliances, in order to reach more audiences by offering them a better content experience. And this is precisely what Apple is looking for with the purchase of the Primephonic catalog.
In this way, as of September 7, the Primephonic application will no longer be available and all its music will become part of the wide universe of Apple Music, which is made up of 75 million songs.
The space for classical music seems to be somewhat wasted on streaming platforms that add music from all sides every day. This new alliance, in some way, suggests a new horizon for classic pieces by placing them on one of the streaming services most used by users, taking into account that the main one is Spotify.
However, this new catalog of musical pieces will only be on Apple Music and, taking into account the wide audience that exists in the world of classical music, it could be a very interesting movement for both Apple and composers and, of course, for Primephonic.
Now, that’s not all, as Apple announced that, by 2022, it will also launch a new classical music app, which, according to Oliver Schusser, vice president of Apple Music and Beats, will be “the best in the world.”
For users who are subscribed to Primephonic, as we already mentioned, it will stop working as of September 7, although, as a kind of courtesy of Apple Music, they will receive six months free in the app.
With this, they will be able to access the extensive Apple Music catalog at no cost during that period, as well as have “access to hundreds of thousands of classic albums, all in high-resolution and lossless audio, as well as hundreds of classic albums on Spatial. Audio”.
Without a doubt, we are talking about a very important opportunity for the classical music market via streaming and, in the same way, an interesting move for the company on the block.
In a context where every day more competition and more opportunities arise in the market, alliances like these can have a good result for both. At least, this is what Thomas Steffens, co-founder and CEO of Primephonic, implies in a statement that, among other things, reads as follows:
“Artists love the Primephonic service and what we have done in classical music. We now have the ability to team up with Apple to deliver the absolute best experience to millions of listeners. We got to bring classical music to the mainstream and connect a new generation of musicians with the next generation of audiences. ”
Primephonic hit the market in 2018 with the idea of putting a major spin on classical music streaming. Today, three years after that emergence, the platform has decided to ally with Apple Music to achieve this goal and, with it, provide a space for future generations of classical music fans who, without a doubt, will see their own streaming streaming. way to access music.
Now read: