That is why when someone asks me if it is better to take out insurance online or through an insurance agent, the first thing I try to identify is the person’s profile, I do it this way because now the changes we are experiencing are also redefining customer experience through multiple innovations.
For example, if the person who asks me is a young man who has started working and who is looking to buy life insurance, insure his car, his dog, his apartment or any other product that interests him, he may want to do it online and for that there are many options in the market and pages that can give you a good service. That is where the Insurtech have emerged as one of the best options to take out insurance.
On the contrary, if you are a mature person who has a family and who plans to ensure your life, your family, your children’s education, above all, or if what you are looking for is a plan for the future (retirement, home or for another reason), then perhaps what you need is an advisor to give you longer-term options and help you set priorities.
With this I do not mean that the young person is not thinking about their assets and loved ones, or that the mature person cannot consult the different insurance options that are on the market, but the contracting of insurance depends a lot on the objectives and the future plans of each person and then yes, the options are presented indistinctly.
And that’s the good thing, because now, and despite the fact that only one in four Mexicans has contracted insurance, the options are greater, it’s not just the traditional insurance companies, but now there are companies that offer products indistinctly. from different companies and that is what all this technological change has brought about: an expansion of the product offering and perhaps a better service in the insurance industry.