Burger King is one of the most popular fast food restaurants, with more than 15 thousand establishments globally.
a recent ranking places the brand among the restaurants with the highest brand value in the world.
In 2021, Burger King posted total revenue of approximately $1.8 billion.
In an almost unexpected move, Burger King, one of the most iconic fast food chains, announced the arrival of a new logoBut, what is it about?
The fast food industry is very broad, as there are several companies dedicated to satisfying diners, who are looking for spaces where they can consume their favorite dishes, such as hamburgers, tacos, pizza, among others that are easy and quick to prepare.
In this context, Burger King is one of the most popular fast food restaurants in the worlda chain that has almost 19 thousand establishments globally.
According to data from Kantar Millward Brown, this type of establishment is the most preferred among diners, where McDonald’s is the undisputed market leader, generating some 154,921 million dollars; for its part, Starbucks managed to generate around 60,267 million dollars; KFC was placed in the third position with 18,189 million; and in fourth place is Subway, with 14,762 million dollars.
And it is that, in the end, these types of restaurants have the objective of satisfying the most immediate needs of consumers, which is why their popularity continues to grow.
Of course, each of the brands mentioned has its own strategy to attract customers, either from the launch of products, offers or even through a strategy that includes, among other things, the rebranding of the brand itself, that is, change of logoslogan and what the consumer has managed to identify the company with.
Burger King renews its logo and this is the reason
Nowadays, several companies carry out rebrandinga strategy of marketing which consists of partially or totally modifying a set of elements that identify them to a brand, be it the logo, typography, design, renewal of products or services and content of the messages, among others, with the aim of improving its positioning.
Over time, brands choose to carry out this type of strategy for various reasons, among which the fact of repositioning themselves within the market stands out, end up with a bad image or even create a new face in front of the consumer and, with it, adopt new potential clients; however, if this is not carried out properly, it could even affect your image.
In the midst of this context, today it was announced that Burger King will create a new logo, although, said by the company itself, it will only be temporary, Well, it is a campaign to promote the launch of Wild Stacker, a hamburger “with two, three or even four floors of grilled meat, the King promises to satisfy any craving”.
“At Burger King we keep innovating and offering quality products for all our guests, which is why we are excited to multiply the flavor of one of our flagship products: the Stacker King. This new presentation of up to four meats is specially made to satisfy the appetite and craving of each person”commented Oscar Alcántara, director of marketing for Burger King.
As we mentioned, this type of strategy happens with various brands. One of the most notorious was Pringles, which, in an exercise of rebrandingnot long ago it changed its iconic logo.
The idea of Pringles, it seems, was to focus on a new market and, with it, a new group of consumers, which is why its new design resembles the iconic emojis of social networks, much simpler and aligned with the current times, where these “emoticons” have great importance in the communication methods of young people.