Keeping you informed of the most important things that happen in the industry and in all the economic sectors that make it up is essential, especially when it comes to decisions that directly impact the pocketbook, reputation or experience of brands and their consumers; therefore, Merca2.0 allows you to obtain the best information to always be one step ahead.
Argentina
Burger King launches Stranger Things combo: BURGER KING Argentina invites its fans to participate in an innovative campaign to get a discount and merchandise series exclusive asking for the new Stranger King combo. From Wednesday, June 15 to July 17, through the official BURGER KING Argentina app, users will be able to order the new Stranger King combo and get a 20 percent discount by making the iconic “Eleven” gesture. Thanks to Face Recognition and with a single gesture, you will be able to access the Stranger KING combo that will include a double XL room, chips with cheddar, soda and a collectible glass from the series, which will have 6 different motifs of the protagonists of the fourth season of the success of Netflix. Within the App, a banner will invite you to request the combo of the series. It must be kept sufficiently fixed so that the ingredients begin to fly forming the Stranger King combo and, once armed, said discount will be achieved. If the person stops putting the gesture of Eleven, everything goes back.
Mexico
Dubai International Chamber opens offices in Mexico: The Dubai International Chamber, one of three chambers operating under Dubai Chambers, has announced the opening of its new representative office in Mexico City as part of its efforts to strengthen its presence in Latin America and explore new avenues of bilateral economic cooperation. The Mexico office, the fourth in Latin America, is tasked with identifying new business opportunities in the market that offer potential for member companies in Dubai. The office will also help Mexican companies that are interested in entering the Dubai market and leveraging the emirate as a strategic gateway to expand their reach to markets in the Middle East, Africa and Asia.
AT&T becomes the official network of the Mexican National Team: AT&T temporarily changes your network identification tag (either alpha tag) a ATT-MYSELECT. The company’s users, both postpaid and prepaid, will see their network identification label progressively change at no cost to ATT-MYSELECTprocess that It will be completed in its entirety before the first match of the World Cup. The network identification tag, or also known as alpha tag, tells you which mobile technology you are connected to (3G, 4G or 5G). You can identify it in the upper left part of your cell phone and it is independent of the mobile technology to which you are connected.
Spain
Twitter is positioned as the home of the conversation about football before the World Cup: Taking into account the importance it has in the digital pulse, Twitter Spain begins to draw up its strategies for the next World Cup in Qatar, plotting a global campaign that highlights the capacity for interaction of its platform between fans, players, clubs , specialized journalists, media and brands. The idea is that, with this strategy, Twitter is the ideal space for all brands so that they can talk about everything that happens in a sport as global as soccer and, of course, at a crucial moment such as the Cup. of the World of Qatar 2022.
USA
Lightyear, the new Pixar movie, banned in up to 14 countries: A few days after the release of the Pixar film that tells the origins of one of its most iconic characters, Buzz Lightyear, Lightyear is already being banned in countries like Bahrain, United Arab Emirates, Egypt, Kuwait, Saudi Arabia, Jordan, Lebanon, Oman, Qatar, Malaysia and Indonesia, among others. The reason is due to the fact that a kiss between two women appears in the film, a reason that has caused a great series of controversies requesting that said scene be deleted and, in the same way, internal protests from the workers, who considered this request discrimination against the LGBTI collective. The company refused to remove the kiss and thus it will not be released in such countries.