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In Chile, for now, Burger King will begin to create a new line of products to delve deeper into the vegan market.
Official figures show that, by 2030, the market value of products based on vegetable protein will reach $162 billion.
Mexico, according to a survey conducted in 2021, is the country with the most vegan and vegetarian consumers in Latin America.
In partnership with NotCo, Burger King will expand into the vegan market with products that, for now, will arrive in Chile and will be extended to other Latin American countries.
Times have changed and, with it, consumer habits are different. In addition, in times of Covid-19, the importance of eating a balanced diet has become more relevant.
According to data from the Global Consumer Survey macro-survey carried out by the Statista analysis platform, in countries such as the India, China, the United States, the United Kingdom, Germany and Mexico, among others, is where the preference has been increasing the most of consumers for plant-based products.
Given this, brands such as whitecastle, Applebee’s, subway, Carl’s Jr., McDonald’s and more recently KFC, They made the decision to include this type of food in their menus, which are undoubtedly gaining ground among consumers.
Also, the market value of vegetable protein-based products will increase fivefold in the coming yearsgoing from 29.4 billion dollars in 2020 to approximately 162 billion by 2030.
Burger King will expand in the vegan market
Taking into account all this data, it is not surprising that Burger King, which had already begun to enter the vegan market, decides to expand.
To do this, it entered into an alliance with NotCo to create a new line of plant-based products, including sandwiches and plant based nuggetswhich have a chicken flavor, but are made from plants.
At the moment, this line of products will be available in Chile, but it seeks to reach other Latin American markets, as, through a statement, NotCo expressed:
“We want to reach every corner of the world. We are in a complex environmental moment and we believe that, through these alliances, we can make a difference to generate an impact on the planet”.
Burger King is not alone; McDonald’s has its own strategy
Let us remember that, not long ago, Burger King, in an action to join the trend of vegetarian food, announced the launch of its Vegetable Whopper, which, according to the company itself, “tastes like beef, made of plants.
However, it is not the only brand doing this, as McDonald’s, one of its main competitors, also launched its McPlant first on the UK market, where it was approved by the Vegetarian Society, an organization that estimates that there are around 600 thousand vegans.
On the other hand, an investigation carried out in 2020 by the British Nutrition Foundation and YouGov reports that 61 percent of adults in that region have decided to switch to a plant-based diet.
On the Mexican side, an investigation signed by Nielsen affirms that it is the country with the largest number of vegans and vegetarians in Latin America, where 28 percent of Mexicans say they do not consume meat and, of these, 19 percent are vegetarians and 9 percent vegans.
Vegan food has undoubtedly been conquering consumers, who are now looking for brands that leave a positive mark on the planet.