Burger Kingthe grilled hamburger chain, ended 2022 with around 40 openings and remodeling of restaurants in different cities of the country, reaching a total of 420 branches in Mexico.
2022 was a very successful year for the brand, we launched very relevant initiatives, both strategic and tactical, we created strategic alliances and we have managed to exceed the numbers that we had initially put in the plan. But the most important thing is that we have grown in preference of our guests, reinforcing Burger King® as one of the largest and most important fast food chains in Mexico.
Oscar Alcántara, Marketing Director of Burger King® Mexico
In this context, during 2023 the franchisees of the chain will allocate more than 300 million pesos to the remodeling and opening of new restaurants in states such as Chihuahua, Puebla, Guanajuato, San Luis Potosí, Querétaro, Sonora, Sinaloa, Tamaulipas, State of Mexico, Jalisco, Yucatán and Mexico City, among others, as part of its growth plan for the Whopper’s house in Mexico.
The new branches, located in various shopping centers, bus terminals and spaces dedicated exclusively to Burger King®, come to refresh its presence in these cities, bringing the wide offer that the company offers to its guests in its different sales channels, both in a branch, as well as in home delivery applications and its own application.
The objective of the franchises is to maintain excellence in the quality of food, customer service and to continue making their guests feel at home, with state-of-the-art facilities, comfortable and close to their workplaces and homes, reinforcing the commitment of have a branch near them.
We are convinced that in 2023 we will have a very positive year at the national level. Hand in hand with our franchisees, we have an important development plan that will undoubtedly continue contributing to the great results we have achieved in recent years.
culminated Oscar Alcantara.
Editorial Team The editorial team of EMPRENDEDOR.com, which for more than 27 years has worked to promote entrepreneurship.