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In 2020, the value of this brand worldwide registered 11.5 billion dollars.
It is expected to have a growth of 94 thousand 800 million dollars by 2028.
In 2020, approximately 533 million people listened to podcasts around the world.
In today’s world there are thousands of social networks and it has become common for them to come together to launch unique tools that provide experiences to their users. This is the case of Bumble, which joined Spotify and launched a new function for dating her.
In that sense, Spotify It is the world leader in this segment, since it has registered 406 million monthly active users since 2022, of which 236 million are MAUs of the app with ads.
Bumble teams up with Spotify
It was recently revealed that to help find the ideal date, Bumble and Spotify expanded their partnership so that users can show the artists they like the most and that way others have a better idea of their personality and improve their options of meet another
According to the dating platform, this is taking into account that music is a key element when meeting another person. But also, it can be an excuse to start a conversation, or it becomes a filter for some who prefer to share with others who have similar tastes.
“Despite the popular belief that opposites attract, research consistently indicates that having similarities in important areas, such as values and lifestyle, is actually the key to a successful romantic relationship,” she said. in a statement Shan Boodram, Bumble’s sex and relationship expert.
They also explained that since 2016 the two applications have been working together to make it possible to link the account of the music application to the dating account, and that this new option greatly interested generation Z users, who “had more likely to get a swipe (that they slide on their profile) than those who don’t”, according to Bumble.
This is what the new function looks like
According to the social network, a function called “Best Artists” is now added, which will show the list of the 10 favorite singers or groups of a profile and that information will remain at the top of the account.
“Finding out that you and your potential romantic partner like the same artist is fun and a quick way to establish common themes; in addition to allowing other important conversations about each other’s priorities and passions to naturally follow, ”said the spokesperson in his text.
In this sense, they add that the information that appears in this section can be edited to hide the artists that they do not want to show by going to the profile settings in the dating app.
For interested users, the platform indicated that this new function is already available to everyone and the only condition is to link a Spotify account, since no membership must be paid to enjoy it.
Users also have the option to share their favorite musical genres from the Bumble Interest Badges profile, something that helps to deepen the profile settings and give more information to those who want to know us.
With this, the dating platform joins others in this branch that have also incorporated recent changes, an example is Tinder, which will stop allowing users to share their Instagram profile.
With this, users will not be able to “advertise, promote identifiers or links to gain followers, sell things, raise funds or run campaigns.” From now on, the platform will remove social media usernames from profile descriptions.
And this is how social networks continue to apply changes to their systems in order to improve the experience they offer their users.
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