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Marcelo Ebrard, the “politiktok”, currently has just over 400,000 followers on TikTok.
72 percent of 15-19 year olds say they are interested in anime.
Marcelo Ebrard continues to use his TikTok account and, thereby, gaining a significant number of followers with his content, from which, in his most recent video, a Pikachu “inspired” by the politician emerges.
As a positioning, we have seen that social networks are a great tool, given their wide reach and, above all, the moment they currently live, with a much more integrated and constantly growing society.
Of course, in recent years, in terms of social media, they belong to TikTok, YouTube, Snapchat and other platforms such as Twitch or OnlyFans, being of great help to a community that every day increases the popularity of a profession called Content Creator, same that is causing a great sensation in young Internet users, who are the ones who, now, feel more identified with this type of space.
A recent Pew Research Center survey of more than 1,000 adolescents between the ages of 13 and 17 in the United States announced that, along with TikTok and Snapchat, YouTube is one of the favorite networks of what we know as “Generation Z”.
In addition, since 2020, the year of the pandemic, the Chinese social network has managed to position itself in the taste and preference of users. centennials and the millennials. So it reveals Backlinko, a platform that points out that the ByteDance platform has a strong presence among users between the ages of 16 and 24.
This is the Pikachu version Marcelo Ebrard
This, of course, is known by the current Secretary of Foreign Affairs of Mexico, Marcelo Ebrard, who, as part of his campaign for the presidency in 2024, used the power and reach of TikTok to reach these new audiences.
To do this, the politician is even taking advantage of all kinds of viral content and trends, as well as part of the so-called pop culture, as is the case with “Pikachu”, the main character of the anime ‘Pokémon’ and, without a doubt, one of the most iconic of the animated series.
According to a ranking developed by ReelRundown.com, ‘Pokémon’ is one of the 10 most popular anime worldwidelist that, at the moment, is led by ‘Naruto’.
On the other hand, we also talk about anime being one of the most popular industries among young people, as revealed by a survey conducted by Dentsu, which points out that 64 percent of 20-29 year olds say they are interested in anime, while the corresponding figure for those aged 15 to 19 was 72.4 percent.
In this way, the Mexican politician presented, through TikTok, the “Pikachu” Marcelo Ebrard version, which has managed to establish sympathy among Internet users.
@m_ebrard What do you think of the #Pikachu Casaubond? ? #MarceloEbrard #politiktiktok #degiracontiktok #Pokemon #glasses
There is no doubt that times are changing and we can see this even on social networks. Far has been Twitter as a social network to position personalities of political life. A study developed by Euclidean Distance Analysis Group reveals that, in Mexico, the journalists with the greatest dominance on Twitter are Carlos Loret de Mola, Héctor de Mauleón, Chumel Torres, Epigmenio Ibarra, Carmen Aristegui and Joaquín López-Dóriga.
Today, TikTok is the favorite social network not only for young people, but also for various personalities who seek to position themselves in their wide audience.