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The song that has gone around the entire internet is in the Spotify Global Top.
The centennials They are the first generation of digital natives, these consumers were born between 1995 and 2010.
When a topic goes viral on social networks, it is impossible for it not to be exploited as a marketing strategy. marketing of many brands and companies, in order to promote their name with a trend that everyone talks about. This is the case of the song “Mi Bebito Fiu Fiu”, which emerged on TikTok to position itself in the accounts of famous brands and even public figures around the world.
In the industry of marketing there are many strategies that have emerged with the arrival of the internet, especially social networks, one of which is the viral marketing born from the ability of the campaigns and content to spread among users as if they were a virus, to achieve a high impact.
The most common is to use trending topics to create your own content and provoke humor and complicity from the audience, in order to make your brand contagious and fun.
Likewise, experts detail that viral marketing as an advertising strategy in companies allows products and services to be made known to the consumer market through the use, mainly of the Internet, achieving with this a reduction in the costs of promotion and advertising that is carried out through the marketing usual.
From famous platforms streamingfast food companies and football teams promoted products using the lyrics of the song by Tito Silva and Tefi C.
The theme that ranked number one in Spotify’s 50 viral ranking, on Tuesday, July 5, has caused controversy in the world, especially in Peru, since as reported, the lyrics were inspired by the assumptions chat of former President Martín Vizcarra and his sentimental partner.
Let’s remember that the song that has gone around the internet took over a position in the Spotify Global Topwhich is a category that not only It contemplates songs listened to many times, it also influences the times it was shared. That’s why what started as a funny train on TikTok then went viral on all social networks and it was only enough that the reggaeton player Bad Bunny will sing it in a Live of Instagram for renowned companies to start using it to promote themselves.
hbo max
One of the platforms streaming which has around 47 million subscribers, according to your 2021 reportused the trend on his Twitter account where he shared the photo of Fezco, one of the characters from the popular series Euphoria, with the writing: “Our little baby fiu fiu”.
How cute you are, you are our baby…
Our baby fiu fiu 🎶 pic.twitter.com/24AhWb3HpW— HBO Latin America (@HBOLAT) July 5, 2022
Prime Video Spain
The company of streaming belonging to Amazon also used his Twitter account and asked who the real “baby fiu fiu” is, while sharing the photo of the steamer mr jagger achieved a large number of responses from its users.
the real baby fiu fiu pic.twitter.com/89B9U3Xkbj
— Prime Video Spain (@PrimeVideoES) July 5, 2022
Marvel Spain
Another of those who joined the trend with content on their social networks was the Marvel franchise, which a few hours after the premiere of the film Thor: Love and Thunder, starring Natalie Portman and Chris Hemsworth, cataloged the main character as “our baby fiu fiu”.
How cute are you, you are our baby
Our baby fiu fiu 🎶
#ThorLoveAndThunderJuly 8 only in theaters. pic.twitter.com/FM3GgG9YZZ– Marvel Spain (@MarvelSpain) July 5, 2022
Netflix Spain
The leading platform streaming, Netflix also shared after the end of the fourth season of the series ‘Stranger Things’, for which it shared in a tweet the photo of Max, a character in the series, listening to a song to save himself from the Vecna invasion… the song was “My baby fiu fiu”.
“Mi Bebito Fiu Fiu” like: pic.twitter.com/b7Li9WtUN4
– Netflix Spain (@NetflixES) July 5, 2022
Once again, the impact generated by social networks, music apps and streaming platforms streaming are part of the trends and the conversation that the digital pulse has, where the majority are from the generation centennial and millennialwhich is why brands have to adapt to their tastes to attract them to their market.
Now read:
They collect signatures on Change.org so that Bad Bunny sings “Mi bebito fiu fiu”
“Mi Bebito Fiu Fiu” enters the Global Top of viral songs on Spotify
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