- According to the United States census in 2020, the Latino population in that country exceeds 62 million inhabitants.
- That is one of the audiences that Playmaker Capital (and FutbolSites) is targeting with the purchase of JuanFutbol.
- Earlier he had bought “Varsky Sports”.
Playmaker Capitalthe Canadian digital sports media company that owns FutbolSites, announced this Wednesday, August 3, that it has purchased all the digital assets of Soccerly SAPI de CV, owner of, among other brands, JuanFootball.
The idea of Playmaker is that the holding company Mexican contributes his portfolio of social media profiles, digital channels and top-tier websites focused on sports and, from there, consolidate its business in Mexico and the broad group of Spanish-speakers in the United States.
It is not a minor audience: according to the 2020 census in the United States, the Latino population exceeds 62 million inhabitants.
Playmaker Capital buys JuanFutbol
JuanFutbol is a more than interesting asset, since he has more than 6 million followers on social networks (Facebook, Instagram, Twitter, Tik-Tok and YouTube), with an estimated reach of around 50 million users per month.
Along with JuanFutbol, the purchase encompasses JuanBeisbol, a baseball-oriented brand, and FridaPop, a brand targeting women’s sports content.
With the landing of JuanBeisbol to Playmaker, this company adds a sport that was not in its network and that is on the podium of those preferred by Mexicans.
With FridaPop, meanwhile, the idea is to complement the brand with another asset related to women: RedGol Fem, with a wide presence in Chile. The goal is to grow coverage of women’s soccer, the company said.
A continental “octopus”: Playmaker Capital
In November 2021, Playmaker Capital had acquired the account “Varsky Sports“, founded by the Argentine journalist who accumulated almost 2 million users at that time.
In addition, the Canadian-based company partnered with Juan Pablo Varsky to be the brand’s ambassador.
Playmaker had acquired in April 2021 FutbolSites, the project founded by Nahuel Pan and Federico Grinberg in 2008.
Before, Playmaker had added other sports sites such as Yard Bakerwhich covers sports in the United States, and The Nation Networkwhich follows ice hockey.
Over time, Playmaker Capital has been creating a digital media ecosystem to reach its goal: to generate a massive community of sports fans from Canada to Argentina.
With JuanFutbol, the idea is to complement Playmaker’s portfolio of digital assets focused on the most popular sport in the world, reinforce brand content and the ability to branded content.
Now read:
Goodbye Santander: LaLiga de España will have a new main sponsor
Iconic Chivas character says goodbye to his fans and the courts
This team chooses its mascot for the Qatar World Cup on social networks