With an advertising campaign, the cosmetics firm Natura announced that it had joined “Earth Hour”.
the insurance and reinsurance sector brand, MAPFRE, also joined this cause in line with its goal of becoming a carbon-neutral company.
It was held on March 26 where some brands announced their intention to join this initiative.
As an initiative that has been highlighted in recent years, “Earth Hour” encourages people and brands to join local or international events to share stories to protect nature and learn more about why climate change and the loss of nature are the two biggest environmental problems facing our planet today. As part of its celebration this year on Saturday, March 26, various firms in the world carried out various awareness campaigns to join this international event.
Although the marketing industry seems to contradict the objective of sustainable production, because it aims to increase the sale and consumption of goods, improving the profitability of companies, today many companies are doing more to turn various strategies into helping sustainability.
Sustainable marketing is a growing trend, where purpose-driven marketing means that alignment with social values is critical to the success of the customer journey.
According to a study by Unilever, a leading mass consumption company, details that 33 percent of consumers choose brands based on their social and environmental impactin addition to indicating that there is more opportunity for brands that are committed to sustainability.
These brands and their campaigns joined “Earth Hour”
With an advertising campaign, the cosmetics firm Natura announced that it had joined “Earth Hour” through a blackout of lights in all its stores in Argentina and awareness actions.
One of the measures of the brand with this campaign is that it communicated in its offline and online channels to its consumers the importance of choosing spare parts in daily consumption, a product made with up to 86 percent less plastic than regular packaging, thus generating a lower impact of greenhouse gases in the atmosphere.
“To that end, there will be a 25 percent discount for Argentine customers who buy the brand’s spare parts and shipping in its online store will be free for those who purchase two or more spare parts in their purchases,” they point out.
For its part, the brand of the insurance and reinsurance sector, MAPFRE, also joined this cause in line with its goal of becoming a carbon neutral company globally by 2030.
MAPFRE carried out various strategies to reduce the carbon footprint of its operations and to make its collaborators, clients and other stakeholders aware of the importance of complying to take care of the planet.
In addition, Promart also joined “Earth Hour” with the turning off of the signs in its stores nationwide.
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