70% of professionals actively invest in content marketing, according to HubSpot.
33% of marketers use paid advertising to increase their brand awareness.
Authors Greg Creed and Ken Muench are committed to highly transparent and flexible campaigns.
The book “RED Marketing: The three ingredients of leading brands”, seeks to establish a new perception of innovative marketing, one that harnesses the power of ideas and new methodologies and exploits them as great industry leaders, until it enters the sights of market competition.
What people buy and how to sell to them, that’s the dilemma… This piece is just the right combination of Creed’s bold personality and Muench’s scientific curiosity to bring RED Marketing stories to life. where both authors show the step by step of some of the most beloved brands in the world and, obviously, the key axes that positioned them in this way in the minds of consumers.
To open these pages and navigate through their lyrics you have to have an open mind and ignore, momentarily, everything that was ever read in the books of marketingcomplementary courses and even TED talks that offer structured ideas, because the idea is to take a systematic and proven approach by the recent CEO and current CMO of Yum! Brands, which achieved the success of Taco Bell and KFC in double-digit growth.
And it is that the Covid-19 pandemic tested companies around the world and explored their holistic marketing strategies that created long-term brands with sustainable growth and brilliance.
“As culture continues to change dramatically around the world and the competitive landscape becomes increasingly difficult, RED Marketing provides brands with a simple framework and toolset with which to rise to the challenge and come out ahead. The concepts in the book have been proven to be effective, helping to drive our brands to sales growth in many global markets,” says Muench as a prelude.
In 2011 Greg Creed was named CEO of Taco Bell, just as the brand was in crisis, for which he had to quickly change the operation of the brand and, with the help of his co-author and director of marketing, Ken Muench, created the RED method (Relevance, Ease, Distinction), with which they soon became a key reference for all entrepreneurs and business leaders.
Greg Creed and Ken Muench They establish a technique that does not require complicated terms or large licenses, since the base is simple and revolves around three axes: relevance, ease and distinction.
Discover these precepts in this book. Is it relevant to the market? Is it easy to access and use the product or service? Does the brand stand out from the competition?
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