Since the arrival of Lionel Messi in France, the world continues to shake for the new signing of PSG, which has brought millionaire benefits to the French team and a sports legend, who would have nothing to do with football, Michael Jordan.
After leaving FC Barcelona, just a few days later, the Argentine footballer took his suitcases and his entire family to land in France, driving the whole world crazy, and this could include the legend of the Chicago Bulls in the NBA, who He would have been credited with several million euros with the signing of Messi to PSG.
Jordan and PSG
Michael Jordan’s business would not only bear fruit today, when Messi joins the ranks of PSG, as this event will be a profitable act in which the basketball star will continue to receive millions without the need to appear at the stadium or even see the footballer.
This is because sports brands are responsible for designing different products for the industry, including the jerseys of various sports clubs, since the value of the sports sponsorship market has seen revenues of 57 billion dollars worldwide. That’s where Michael Jordan comes in.
As is well known, the Jordan brand has been in charge of dressing PSG for a couple of years and thanks to this, Michael Jordan receives a commission for the sale of each shirt, a total of 5 percent of total sales.
And Messi?
With this in mind, Michael Jordan would have exponentially increased his fortune after confirming the signing of Lionel Messi, since since it went on sale in PSG stores, these have been sold out in a matter of seconds, which undoubtedly greatly favors to the brand and the basketball player.
Kieran Maguire, a sports finance specialist at the University of Liverpool, UK, told the CNBC that 150 thousand shirts were put up for sale on the PSG website on the night of Tuesday 10th August, around 10 PM UK, and they were sold out in seven minutes. “There are opportunities to market and monetize Messi’s name, and that will have allowed the club to finance his salary,” Maguire said.
So far, the figures released by PSG indicate that they have earned around 120 million euros in just the sale of Lionel Messi jerseys over three days, so thanks to this Michael Jordan would have earned about 6 million euros. euros. This amount will continue to increase as the days in Ligue 1 continue to evolve.
Paris Saint Germain may have its best season of shirt sales now that Messi has arrived at his team and move from ninth place on the list of soccer teams with the highest number of shirt sales in the world .
In an estimate from Euromericas Sport Marketing, the firm discovered that the sales achieved by the French team barely exceeded one million 146 thousand units, while Barcelona reached one million 925 thousand. Within this estimate, the team with the best number in sales is Manchester United with 3,250,000.