The market is increasingly crowded with new brands and companies from around the world, making the competition to rescue consumers more difficult. Therefore, preparing yourself and reading a book that presents you with a different panorama can be of great help.
Today, we want to recommend the book; Archetypes: How to use psychology to create powerful brands. With this work by Raúl Díaz Miranda, readers will be able to learn the most powerful marketing strategies currently on the market to achieve success in your new venture.
The book shows how it is not important to only base the strategies of the brands on the visual and aesthetic aspects, because for the author the personality of the venture can really be what matters to the consumers of a company.
It is worth mentioning that the author has already had a book in Best Seller, as in the case of Es Puro Marketing, so this new book will give you the necessary guidelines to do marketing in a completely different way: with science.
Likewise, as with a colloquial language, simple and easy to understand.
The author, an advertising specialist, will guide you to apply the successful psychological model of Jungian archetypes to build a solid brand that connects emotionally with your customers.
In short, this work is perfect for you if you want to: create or build a community that falls in love with your brand, use psychology to choose the best personality for your brand according to the emotions you want to generate in your customers, and learn what emotions each color generates. specifically with the chromatic circle of emotions in full color in Spanish.
As you will also be able to understand which are the most appropriate personalities according to the type of brand or business, including personal brands such as artists or singers, and take advantage of the power of archetypes to design a comprehensive marketing strategy that allows you to completely differentiate yourself from your competition.
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