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In Mexico, more than half of young people want to become content creators and/or influencers.
A recent report details that, until June of last year, there were more than 750 YouTube channels with more than 1 million subscribers in Mexico.
In 2020, Bodega Aurrerá was the retail brand with the highest value in Mexico.
Following the line of her content, Yulay decided to “get out” of YouTube for a moment and show what it’s like to work at Bodega Aurrerá, one of the most preferred stores among Mexican consumers.
There is no doubt that one of the greatest constants of Mexican consumers is always going in search of the lowest prices and, of course, the best offers, especially in a context where the country’s economy has been affected so much due to the pandemic caused by Covid-19 and, of course, due to the context of inflation derived from the war that began in February of this year.
In times of inflation, when the value of the basic basket has risen considerably, it is when the consumer in Mexico and in other parts of the world is looking to pay the fair price for quality products.
To mention an example, according to a study conducted by Ipsos, on Christmas days and holidays, stress will be part of people’s consumption habits. In more concrete figures, this study reveals that nine out of ten respondents say they feel stressed by the impact of rising prices and 55 percent are more so than last year.
Taking these data into account, for 2023, reality dictates that, even more, consumers will look for those brands that offer the fairest prices.
Bodega Aurrerá “hires” Yulay and shows worker routine
Currently there is a wide range of self-service stores where people satisfy their most vital consumption needs, with Bodega Aurrerá being one of the most popular options for the Mexican consumer.
According to Walmex data, Bodega Aurrerá, belonging to Walmart México y Centroamérica, was the retail brand with the highest value in Mexico according to a ranking published in 2020, the year in which it led the list of Walmart establishments with a total of 2,088 branches.
Thus, as part of his content, the youtuber Yulay decided to publicize the routine of the workers at Bodega Aurrerá.
@yulaychambea What is a day like working at Bodega Aurrera? #yulay #aurrera #bodegaurrera #Supermarket
@yulaychambea What are the responsibilities of the Aurrera cashier? ? #yulay #aurrera #bodegaurrera #Supermarket #worked
@yulaychambea This is how the collection box of a Bodega Aurrera works! ?? #yulay #aurrera #bodegaurrera #Supermarket #worked
@yulaychambea What does the red light on the box at Bodega Aurrera mean? ? #yulay #aurrera #bodegaurrera #Supermarket #worked
@yulaychambea This is how a Bodega Aurrera cashier works! How does it work? ? #yulay #aurrera #bodegaurrera #Supermarket #worked
@yulaychambea Why can’t you consume products inside the Aurrera winery? ?? #yulay #aurrera #bodegaurrera #Supermarket #worked
The last few years have been marked by a significant growth in the preference of young people who want to become content creators.
According to a report from comscore, Until June of last year, there were more than 750 YouTube channels with more than 1 million subscribers in Mexico.; 25 percent more compared to 2020, the year of the pandemic.
On the other hand, data revealed by Mourning Consult point out that more than half of young Mexicans (54 percent) between the ages of 13 and 38 have in mind becoming influencersa profession that, little by little, is also displacing an important series of careers that today are not on the horizon for a large part of the community.
Undoubtedly, the context for the influencers of the future seems even more promising at a time when digitization continues to rise.