Bodega Aurrera is one of the main shopping centers in Mexico.
Last year Bodega Aurrerá was the retail brand with the highest value in Mexico.
Mama Lucha is the iconic character of Aurrera Winery.
Store aurrera stands out mainly for offering lower prices than those of its competition, as a strategy of marketing they have the fictional figure “Mother Struggle”, to attract the attention of consumers. This company belongs to Walmart de Mexico Group. The first store opened its doors in 1958 in Mexico City in Bolívar and Chimalpopoca streets.
Despite the competition in the market of convenience stores in Mexico, Store aurrera has managed to maintain a strong position in the sector and is that it was the retail brand with the highest value last year in the country, valued at about 3 thousand 457 million dollars according to a ranking published in 2022, oxxoranked second, with a value of about $1.47 billion, less than half the brand value of Store will aurrera, and it is that this fact comes from further back since in 2020 it was the most valuable retail brand in Latin America with a brand value of 5 thousand 420 million dollars.
This company belongs to Walmart de Mexico Group. And the first Bodega Aurrerá store opened its doors in 1958 in Mexico City in Bolívar and Chimalpopoca streets.
Despite the competition in the convenience store market in Mexico, Bodega Aurrerá has managed to maintain a strong position in the market and is that it was the retail brand with the highest value last year in the country, being 3,457 million dollars according to ranking published in 2022, oxxoranked second, with a value of approximately $1.47 billion, less than half the brand value of Store will aurrera, And it is that this fact comes from further back since in 2020 it was the most valuable retail brand in Latin America with a brand value of 5 thousand 420 million dollars.
Bodega Aurrera employee is criticized
On social networks, the image of a conversation where an employee of Bodega Aurrera asks another person who needs the advertisement of a vacancy to continue to be distributed, went viral.
“We need the vacancy to continue to be published everywhere possible. People don’t want to work anymore”, were the first messages sent by the brand’s collaborator.
Immediately, the other user responds “In my opinion I feel that the salary is very low for the scrub that it is. But that’s my opinion”.
However, the reply to this message is what has caused great controversy among Internet users, as said person wrote “it is better to work for little than not to work… it is better to be tired of working so much than to be tired of looking for work.”
According to the platform Indeed, Salaries at Bodega Aurrera, for the position of “general employee” is 3,638 pesos per month, the highest salary is 5,600.
— Out Of Context Mexico (@OutOfContextMex) July 7, 2023
Netizens showed their annoyance in the comments, some of them saying the following: “I think it depends on the area, because my partner does well in that green store, what I don’t like is that he rests one day a week”, “Those are my conversations, I was head of HR in Aurrera and I confirm” and “me convincing myself to stay another month xd”.
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