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According to the psychologist Cliff Arnallthe third Monday of January is the saddest day of the year.
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The Blue monday It has been determined that way because blue is the color with which sadness is identified.
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To define the saddest day of the year, certain factors were calculated, such as the weather, the work situation, the failed resolutions of the year, the January slope after the holidays and the frustrated motivations.
The monday blue either blue monday It takes place on the third Monday of January, that is, January 16 and has had a bad reputation mainly for being the saddest day of the year, although few know that it is one of the most successful marketing strategies, since this concept arose in the year 2005when the communication consultant Porter Novelliand one of its clients, the British travel agency Sky travelthey launched a new marketing strategy.
January It is usually a difficult month for some people since it is the beginning of the year, which also indicates the end of December so unfortunately some experience certain debts that fell behind the parties DecemberIn addition, the beginning to work for the purposes of the year, both personal and business, is usually somewhat complicated, since it is practically starting from scratch.
For these and other reasons, the third Monday of January is considered the “blue monday“In addition to the fact that most people usually see Monday as the most difficult and even hateful since it indicates the beginning of the week where there is normally more work since activities have to be resumed, in addition to creating objectives for certain Projects.
Blue Monday, another marketing strategy What does it mean?
Little is known about the true origin of this term that has already emerged several years ago, in 2005, when the psychologist cliffarnall, researcher and former collaborator of the University of cardif worked to establish what is the saddest day of the year, so he came up with a certain mathematical formula that included things like having an impact like the weather, the work situation, the failed resolutions of the year, the slope of January after the holidays and the motivationsWith these bases, he was able to determine and calculate what would be the worst day of the year, due to a task assigned to him by an advertising campaign for the travel agency Sky Travel.
After a detailed investigation, the psychologist came to the conclusion that the most depressing day of the year would be the third Monday in January, given all the Christmas excesses that took place, talking about holidays, gifts, exchanges, parties , dinners, etc., with this is also added the frustration of not being able to carry out the new Year’s resolutions, in which losing weight and having more material things stands out, also due to the lack of motivation when resuming activities, clearly the day least loved by people had to be chosen, which in this case is Monday.
It was thus that a strategic and original campaign was devised to somehow encourage consumers to hire trips and with that they could choose certain paradisiacal destinations that could eliminate, or at least alleviate, their sadness to turn it into fun and somehow distract to mind when thinking about a next great adventure, without having to wait until the next vacation period, since certain people seek to fulfill their purposes since January, this includes traveling on several occasions.
It has been defined as the Blue monday Because blue is the color associated with sadness, mainly in the Anglo-Saxon world, proof of this is the film “Inside Out” where the sadness character is colored blue, this is largely due to tears.
This marketing strategy turned out to be very organic since it was not seen as such, several media outlets even adopted and promoted this idea, so despite the time that has passed since its strategy, this day is considered the saddest of the year and in Social networks seek to support and motivate people to cope with this day.
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