- The Mexican exchange Bitso announced that it will be the new official sponsor of the Mexican National Soccer Team.
- This sponsorship will last for one year and during this period they will carry out various strategies to bring cryptocurrencies closer to the population and support the development of the various leagues, both female and male, of Mexican football.
- One of the first projects they will launch together will be an NFT collection of the National Team.
Bitso Every day it seeks to be closer to the population to publicize and bring cryptocurrencies to the people and has chosen one of the most impactful means to do so, not only in Mexico, throughout the world, and this is soccer.
In November, Bitso was introduced as the new official sponsor of the Autonomous University of Nuevo León club, Tigres, and in December its sponsorship of the Brazilian team São Paulo FC was announced.
Today the Mexican exchange has decided to bet big and become an official sponsor of the Mexican National Soccer Team. This news was released through a press conference where representatives of the exchange and the Mexican Football Federation were present.
What does this alliance entail?
According to Daniel Vogel, CEO of Bitso, This alliance will last for one year and will seek to bring Mexicans closer to cryptocurrencies so that they can learn about this new financial technology.
“Bitso and the Mexican National Team want to work on inclusion and financial education regarding cryptocurrencies and this union will bring this technology closer to fansVogel stated during the conference.
The CEO of the crypto platform also noted that Through education in cryptocurrencies, from Bitso they are seeking to empower all fans of the team in the way they can manage their money.
For his part, Yon de Luisa, president of the Mexican Football Federation, declared that With the investment that this sponsorship brings, it will support the development of the various categories of soccer, both men and women, that exist in Mexico.
My Selection will arrive in NFT collection
Although not many details were released about what this sponsorship will entail, Yon de Luisa pointed out that the Bitso logo will be present on the team’s jersey as well as on the training clothing and material used during the events of the selection.
For his part Daniel Vogel pointed out that both organizations are working hand in hand to develop an NFT collection of the selection which will be launched throughout this year.
With this sponsorship the Mexican Soccer Team becomes the first team of the Concacaf in having a cryptocurrency platform as a sponsor and also
“IIt encourages sports innovation by bringing the population closer to the world of cryptocurrencies from the hand of secure brands such as BitsoVogel pointed out.
Although it is not yet known whether this alliance will allow the future purchase of tickets or material of the selection with cryptocurrencies, we are sure that This union will bring Mexicans much closer to the crypto world, allowing the expansion of the Mexican market.
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