The non-fungible token o NFTs (non-fungible tokens) represent both digital and physical assets in the blockchain network, they are indestructible and cannot be counterfeited. They use the same technology as cryptocurrencies, but they cannot be divided or traded against each other, but they are bought and sold.
Through campaigns for users, joint collections and exclusive promotions for the Bito community, the company will boost the offer of sports NFTs.
“The NFT market is a different vision and it helps us so that many users who want to better understand these assets and what use they can give them, in this case it will be that they bring them closer to sports experiences,” said Bárbara González Briseño, CEO of Bitso in Mexico.
“We are convinced that it will give us the opportunity to bring that sports passion to the Web3 world”, he added.
What Bitso seeks is to democratize access to web3 technology, as well as being the point for its users to use it in a simple and simple way, as long as they have an internet connection.
“Our responsibility as a leading company in Latin America is to create these bridges so that people are closer to this ecosystem. Initiatives like this create that people begin to erase the fear so that they approach this type of asset”, said Bárbara González.
Users will have access to VIP tickets, autographed items and collusion with players, among other benefits.
A 33.4% growth in the NFT market is expected between 2022 and 2028 and an increase in the value of spending on non-fungible tokens of 5,777 million dollars until 2028, Bitso reported in a statement, whose user base in Mexico amounts to to 7 million and more than 1,500 companies.
Bitso currently has tokens from teams like Tigres and Barcelona. “People want to have access to unique experiences,” said the CEO of Bitso Mexico.