Binance, the world’s leading cryptocurrency exchange by volume, announced the launch of its customer support center, Cointelegraph Turkey reported.
Binance chose Turkey, where it established a local entity about two years ago, as a pilot country for its new service.
One possible reason Binance chose Turkey is the high volume of traffic the exchange is receiving from the country.
Data from Similarweb shows that Turkey accounts for more than 7% of desktop browser access to the main Binance platform.
Binance will provide its Turkish clients with 24/7 customer support, through its app, according to an announcement shared with Cointelegraph Turkey.
The exchange is preparing to expand the service worldwide provided the pilot in Turkey is successful.
Cointelegraph has contacted Binance for more details, and this article will be updated when more information becomes available.
Speaking at the Paris Blockchain Week Summit, Binance CEO Changpeng Zhao explained that the firm plans to expand its customer service options:
“We provide customer service only via text messages, and in the coming period, we aim to roll out this service also via phone in all countries.”
According to the announcement, Binance will offer customer support in Turkish, and it will be provided only through the app. The exchange explained that this goal is to end fraud cases before they start. With the new service, customers who need help will be contacted through the app, and a conversation will start when the customer accepts the call.
In addition to expanding its services and improving the user experience, the exchange also wants to increase its presence in traditional markets by investing in companies from each economic sector.
To boost cryptocurrency adoption and diversify its business, Binance CEO Changpeng Zhao believes that “forcing traditional companies to adopt cryptocurrencies will put pressure on slower ones and increase competition in the market.”
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