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Azteca broadcast the final of Survivor, one of the most popular programs in open television, because this format is widely celebrated by audiences who have made a decision and Pablo is the winner of the contest, at least in networks.
Although public opinion is in favor of who was also a contestant on Master Chef, the apparent triumph of the contestant, at least in social networks, has been overshadowed by his appearance in Case closed, as one of the various complainants who go to the famous Dr. Polo to obtain its legal resolution.
After the results of this competition were announced, the TV Azteca transmission issued an image indicating that the champion of the competition that for several hours caught the conversation of the whispers of social networks, was Cynthia González, who actually managed to occupy the second position when he was beaten in number of votes by Pablo Martí and surpassed Julio Barraza who remained with the third place.
The error was not ignored by Internet users, who even hours before the final flight ended, criticized the error considering that this type of failure is inadmissible for a company the size of TV Azteca and in the middle of the closure of one of the productions with the that the Ajusco television station sought to gain the rating from its main rival, Televisa.
The controversy began after a woman named Adriana Segura presented the concept of ‘El Authentic Pato Manila’, a restaurant in Mexico City where duck meat is the specialty of the house.
Segura introduced herself as “the CEO and founder of El Authentic Pato Manila”, which seeks to bring duck meat to all kinds of diners in different presentations, because despite the fact that in many cases it may seem like a luxury, the restaurant has with a variety of dishes such as the duck taco, a mixture of Asian and Mexican cuisine, to be enjoyed by anyone.
The entrepreneur mentioned that she founded the restaurant in 2014 together with one of her “best friends, an art historian” in the Condesa neighborhood, but did not mention the name of this person.
The ‘Que México se ver’ initiative aims to allow audiences to see more Mexican cinema, to be able to celebrate representation, identity and portraiture from the lens of great filmmakers of how life is lived in the country.
That is why for several days now, Netflix has not stopped boasting about some of the most popular and recognized Mexican productions that are within its catalog, from the Oscar nominee, Roma, to another multi-award-winning hit ‘Ya I’m not here’.
However, the platform decided that its catalog was not enough to celebrate the National Mexican Cinema Day, which took place on August 15, so it decided to invite its users to visit some of its biggest rivals such as Amazon Prime Video and Blim tv, listing the films available on these other platforms.
A bad post that has violated advertising rules on social networks has been denounced by Tec Check, the group of activists whose action we have taken against the driver, thereby exhibiting the bad practice that influencers like Pérez have incurred.
The organization assures that through its account with more than 3.5 million followers, it would have been promoting the irresponsible consumption of alcohol on social networks, after it broke the rules stipulated by the General Health Law with regard to advertising .
This has been made known after the complaint against Azteca’s personality was revealed to Cofepris, ensuring that it promoted Brandy Torres 10, one of the highly popular drinks among Mexican consumers.
Within the complaint it is noted that there is a serious problem of lack of regulation in the Mexican influencers market, so that in the absence of transparency, rules, regulations and social responsibility, in addition to lack of supervision by the existing authorities, a complaint was made against Pérez considering that he breached “in a premeditated manner and with the aim of obtaining an economic profit, the General Health Law and its Regulations on Advertising when advertising the alcoholic beverage of the Torres 10 brand (@torresbrandyofficialmx) and the distributor Bodegas Alianza (@bodegasalianza) ”.
Starting next August 31, in the vast majority of markets, including Latin America, the Star + (Star Plus) platform will be launched, the brand new streaming service that will be part of the ecosystem of The Walt Disney Co.
On Star + you can see the entire package of Fox movies, series and comedies, as well as original Latin American productions, as well as ESPN’s live sports video streaming service.
This phenomenon has an effect: pay TV cable operators will lose content, there is no doubt about that. Since when? How many? This is what is known.
On Bolivia, for example, the cable TV company You (from Millicom), sent an email to customers notifying the cessation of commercialization of the additional Star Premium service (ex Fox Premium) as of this month. Yes, as of August 15, 2021, as detailed Tavi latam.
In the same statement, Tigo clarifies that users who currently have the service, will be able to continue enjoying it. At least for now.
Liverpool has decided to make the medium part of its advertising activation and in its last great proposal we have seen the department store not only transmit messages through social networks, now social networks are the protagonists of its advertising actions.
In the case of Liverpool, the brand has turned to Manu Styling, a fashion stylist who has more than 750,000 followers on TikTok and the strategy has resulted in just over 85,000 views on the account of that social network.
“Today my friends from Liverpool invited me to make looks with their premium brands” reveals the popular stylist who was helped by a model who shows the garments in a store aisle.
Among the comments generated, most of them assured that it was a good activation, since the looks shown convinced by their proposal, while other users assured that it was an original idea to promote store styles, so only suggested this type of activations but with extra sizes, other users assured that they only commented to generate interaction and that more brand sponsorships reached the account.
It is uncertain to be able to know where this debate originated from, however, it escalated at a very fast speed on social networks, because despite the fact that Twitter became a viral trend just a few hours ago, on Facebook it had already been at least a day of advantage of the uncertainty about which were the normal Cheetos.
However, according to the catch spread on the Internet, the brand had ended the debate with an argument that seems to have convinced several people, as a user would have asked the official account of the fried food brand directly on Facebook the following: “If we were to label some cheetos as ‘normal cheetos’, what would they be?”
To which the brand would have replied:
“Hello, Pablo Roig! We regret the inconvenience that our delicacies are causing with Mexicans. The Cheetos do not handle a product classified as “normal”, however, if any of our products had to carry that label, it would undoubtedly be the Crunchy Cheetos, which in Mexico are known as “Torciditos”, which were the ones that started our history in 1948 and were the inspiration for the design of our beloved Chester. Greetings!”
Due to what is happening in another market, one of these emblematic firms is evaluating the possibility of adopting a new name.
We are talking about Sears, a firm that in the Mexican market is operated by Grupo Sanborns de Carlos Slim and that, given the crisis that the brand is suffering in the United States, would be evaluating changing its name.
At least that is how he allowed it to be seen in a meeting with investors Patrick Slim Domit, director of Grupo Sanborns, who, when presenting the most recent report of the brand’s results, affirmed that the company has considered a name change for Sears, although there is still no Nothing concrete.
“The reality is that (the Sears brand) works and is very well positioned in Mexico, yes it has sometimes been an obstacle to get some brands. We like the name, but we have to wait and see, it would have its advantages and disadvantages. On the one hand, it is what has already been built; and the disadvantage is the royalty and another that the brand’s ear compares and has more the reference of the type of store in the United States. It will be necessary to see what happens with Sears in the USA and what they want ”, affirmed the manager.
In this way. An aspect that used to be an almost natural part of the relationship between brands and consumers will now be read from a much stricter perspective and perhaps the most obvious example is in the images used to promote certain products and what the consumer receives as a final offer.
This situation has put Vips on the ropes, after in recent days various users have denounced from social networks that when visiting the firm’s establishments or placing an order through food delivery apps, the products purchased are far from the images that are they use to promote them.
Merca2.0 contacted the brand’s combination team to find a position on this issue without finding an answer at the end of this note.