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MEXICO
Juice of 8 Vegetables Herdez premieres presentation. The well-known 8-vegetable juice from Herdez is renewed and now has a new presentation in Tetra Prisma packaging Aseptic 330 Square Dream Cap 26, giving life to Herdez 8, a mixture of vegetables such as tomato, carrot, lettuce, celery, spinach, beets, watercress and parsley, ideal for transporting anywhere, easy to open and close, and above all , with the environmental benefits offered by Tetra Pak packaging. “Although the consumption of vegetables can be limited in Mexican consumers, this drink offers a delicious and practical alternative to obtain all the healthy benefits of its ingredients, through a quality and traditional brand such as Herdez, providing 2 of the 5 servings of vegetables recommended daily, in addition to some vitamins and minerals such as phosphorus, magnesium, sodium, potassium, iron and zinc”, commented Rodrigo Mondragón, Marketing Director of Grupo Herdez. tetra Prism Aseptic 330 Square Dream Cap is a visually appealing package that offers a comfortable drinking experience, ideal for consumption occasions with high portability, in addition to having a lid with a one-step closure, ideal for opening and reclosing safely. And due to its aseptic qualities, Tetra Pak containers protect beverages such as Herdez 8, preserving the nutrients and properties of the vegetables with which the juice is made. Thanks to the fact that the main component of Tetra Pak packaging is cardboard, Herdez 8 is committed to a more sustainable option that contributes to a low-carbon circular economy, by using a renewable raw material that guarantees the use of these resources by future generations, and that also in Mexico, an industry has been developed for the transformation of containers into new products. “Tetra Pak containers are recyclable and in our country all their components are used, since toilet paper, napkins, boxes, paper, and shoe insoles are obtained from cardboard; while sheets for roofs, street furniture, permeable floors, alternative wood and articles for daily use are produced from aluminum and polyethylene,” said Marcela Mendoza, Marketing Director for Tetra Pak Mexico.
Calvin Klein launches mobile app. The American fashion firm extends its strategy in Mexico and launches its app for devices with IOS and Android operating systems. “Customers will be able to enjoy exclusive features, while discovering the latest trends in clothing, underwear and accessories for women, men and children”, explains From Axo, a company that also operates and distributes other renowned names in international fashion such as Tommy Hilfiger, Coach and Guess. “You can include in the ‘Favorites’ section the garments you like the most and make a list for your next purchase. If your favorite styles are out of stock, you will be notified when they are back in stock.” In Calvin Klein App you can find instant notifications with news, promotions, news and events, as well as coupons and exclusive benefits; In addition, the mobile application offers a geolocation service that locates the customer in their nearest store and displays a barcode reader with which the user can scan any garment, buy it from the application and receive it wherever they want.
UNITED STATES
Best Buy establishes alliance for ad measurement. The electronics retailer announced its collaboration with a digital media measurement, data and analytics software platform to provide measurement tools for participants in Best Buy Ads. DoubleVerify and Best Buy Co. Inc., will provide a network that enables advertisers to assess whether campaigns are viewable, seen by real people, served in a brand-safe environment, and whether they appear in the right place at the right time for the target consumer. As announced, advertisers using this system will be able to access third-party pre-campaign activation and filtering capabilities, as well as post-offer measurement in Best Buy Ads. The idea is for the retail giant itself to leverage this tool for its own internal campaigns and programmatically executed media buys. “We’re excited to work with Best Buy to bring independent third-party measurement to Best Buy ads and Best Buy advertising campaigns on the open web. Our solutions will support Best Buy and its retail media clients by improving the overall effectiveness of their ads while giving them greater clarity and confidence in their digital investments,” said Mark Zagorski, CEO of DoubleVerify. Because Best Buy is built on ad targeting for brand partners, it will now implement DoubleVerify’s Publisher Suite into Best Buy Ads, bringing granular controls and protection to the retail media network, which operates in more than 1,000 stores in the US
Facebook says goodbye to its sales section. After Instagram announced that it would say goodbye to its platform of eCommerceFacebook has decided to remove its sales section, but all is not lost for users who want to sell products. Facebook, Instagram, TikTok, Twitter, YouTube and even WhatsApp, any social network did not want to be left behind and that is how they developed their own strategies in order to reach a greater number of consumers and users. Meta’s flagship social network, Facebook, had a live shopping feature where a significant number of content creators were able to generate considerable income selling all kinds of items. Now, new information comes directly from Mark Zuckerberg’s platform and, according to what has been released, Facebook will eliminate said sales section in order to give priority to its Reels. This does not mean that the eCommerce It will not have a place on Facebook, but now the push will focus on positioning Reels so that content creators and/or influencers use them to sell all kinds of items. “The platform is shutting down this live native shopping initiative, as well as the ability to create product playlists or tag them on Facebook. As consumer behavior shifts to short-form video, we’re shifting our focus to Reels on Facebook and Instagram, Meta’s short-form video product.”, the company wrote.