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She finds a beer offer in Soriana, but a serious mistake by the brand ends up disillusioning the consumer.
It has always been known that consumers are looking for the best deals and, consequently, pay less.
An offer of beer in Soriana is not, apparently, what the consumer expected to find and now claims the brand through Twitter.
At this point, it is no secret that consumers are looking for the best deals, which is why brands have various strategies in place in order to attract the general public.
Soriana, in this sense, has been with her already iconic “Julio Regalado” for a few weeks, a period in which offers are everywhere and consumers take advantage of the moment to acquire some products with significant discounts.
On the other hand, thanks to the great tool that the internet represents today, users are more informed about the products they consume on a daily basis, which is why they are constantly hunting for those sites that offer the best prices or, in other words, the lowest prices.
Over the years, Soriana has been able to place itself in the taste and preference of the consumer who is looking to satisfy their needs first-hand. This is shown by a graph of Statistical, which indicates that the Mexican brand was placed as the second supermarket chain with the largest number of stores in Mexico among industry leaders in 2019, trailing only Walmart. Of a total of 810 stores operated by the
He finds a beer offer in Soriana, but he is disappointed
Thus, on Twitter, the case of a beer offer in Soriana is reported, which, apparently, is not what the consumer would have expected, because, as shown in her tweet, the product has a price of 15 pesos and 50 cents in a single piece, while for the “offer” of three beers the cost is 49 pesos and 98 cents.
Today I went to @tiendasoriana and wowww I found this mega offer or mockery? @profeco pic.twitter.com/YqwP41erYM
– Tereh Basaldua (@terehalcaraz) June 20, 2022
The post makes it clear that there is something that does not convince the consumer and that is that, in reality, the accounts do not add up, which is, in the end, what is claimed in the tweet.
Cases like this are constantly reported on social networks and there are various forms. Another example can be seen in a recent complaint against Chedraui, where a consumer exhibits the “offer” (as she catalogs it) that she found in the store.
According to what can be seen in his tweet, a product that previously had a price of $54.00 pesos, now, on sale, has a cost of $53.90 pesos, that is, 10 cents less.
@Chedrauioficial @Chedrauioficial OFFER!!! Ridiculous!!! @Profeco @SheffieldGto pic.twitter.com/FQPOejAmiS
– Sara Fernandez (@Sara_Fdez) June 8, 2022
Similarly, in the past Hot Sale, Sam’s Club launched a “offer” (as the tweeter describes it) for a PS5 consolewhich, until before the offer period, had a price of 13,990 pesos, while in the “presale” for the Hot Sale it marks a price of 13,999 pesos, nine pesos more.
Your dial deals @SamsClubMexico the photo in his store was from Monday May 16, the screenshot of his “presale” #hotsale @Profeco WHAT OFFER pic.twitter.com/ZuSW0HqdIT
— Beko Reko? (@Bethithu) May 22, 2022
It should be noted that this only reflects the opinion of the consumer and the conversation that it generates in the digital pulse, Therefore, Merca 2.0 requested the position of the brand in order to tell both versions of the story; however, so far it has not been received. The note will be updated in case of a response.