I have several suggestions for you that can help you polish your texts and make them just the way you want them:
First of all, write a headline, header, head, title, whatever you call it, powerful enough to attract the eye, the interest of the reader. This can take one, two or more hours, write dozens of headlines until you find the right one.
More than eighty percent of the success of the text depends on the header.
Give your text to someone and ask them what it communicates, many times, as we know the subject, we omit essential parts and the text ends up communicating something other than what you wanted. If it says what you meant, it’s well written and now it’s time to refine it.
Once your text is finished, record it and listen to it or ask someone to read it aloud and pay attention to its cadence, isn’t it boring? Does it flow naturally? Listen if each idea is clear, if there are no very long sentences . Do all the words sound good?
Is it clear as a whole?
Clarity is crucial. During a conversation your interlocutor can interrupt you and ask: I did not understand this last idea, can you repeat it? When writing, if you were not clear, you lost your reader or client.
See if you can reduce the number of words. If deleting a word or a whole line doesn’t change the meaning, you just didn’t need it.
Try to write three-line paragraphs and use short words.
Write by ideas: write the first idea and point and followed, then the next idea and point and followed. Do not mix two ideas, you will confuse the reader.
Make sure it is as conversational a text as possible. Colloquial and that could be given clearly and fluently in a conversation.
And finally, let your text sleep, give it a sleep time. If you can, let it spend the night and come back to it in the morning, if you like it, it sounds good, go ahead.
Words don’t go with the wind and most importantly, your potential clients, readers, bosses or whoever you write to, they won’t be forgotten for better or for worse.
Thank you for reading. Until next Wednesday.