Barbie It was one of the biggest box office hits in cinema last year 2023, it is currently winning multiple awards and nominations, even at the Oscars, but it seems that the story of this doll is not over, since this summer it will release its first phone official from HMD.
This HMD Global firm is itself the licensee of the Nokia brand and they have confirmed through an official statement that will launch a series of “original” devices in India and part of the European market, including a peculiar folding phone Barbie developed in collaboration with Mattel.
There is little official information available and some of the data is confusing, since the news was released alongside the announcement of the arrival of a new variant of the Nokia G42 5G to the Indian market.
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But here we share and analyze everything that is available to speculate on the reality of this launch and its scope.
Everything we know about the official Barbie phone with HMD
According to the local media Financial ExpressRavi Kunwar, vice president of HMD Global for India and APAC, mentioned to “expect a great lineup of additional devices soon,” without going into specific details.
However, the statement did reveal that the company plans to launch “a range of its own original devices, including the upcoming Barbie Flip Phone in partnership with Mattel.”
This specific statement, together with what is marked in the official HMD site With their illustrative images they reveal two things to us: that it will be a Flip Phone and that the company would aim for a global launch for this summer of 2024.
“At the heart of Mattel are design and innovation, and this latest collaboration is another step forward in that direction. The launch of Barbie x HMD promises to be an exciting time for Barbie fans of all ages; “We are excited to flip the switch and present it to the world at Mobile World Congress.”
They are the words of Ruth Henriquez Head of Consumer Products, Publishing and LBE, Mattel EMEA, regarding this collaboration.
While HMD Global has not shown images or technical details of the Barbie foldable phone, it has been confirmed that it will be focused on the “digital detox”providing an alternative to traditional smartphones.
This position that seems like marketing practically confirms to us indirectly that they would not bet on a smartphone with a flexible screen, but on something more retro and limited in its functions.
The company has also wanted to assure its fans that it will continue to make and sell Nokia phones, even teasing the return of an iconic device in May, which it is rumored could be another remake of a classic.
As soon as there is information available that confirms the design of the smartphone we will share it here on FayerWayer.