- TikTok once again demonstrated its power with the hashtag #BamaRush, a student event that was a great showcase for brands
- Brands like Marc Jacobs, Dolce Vita and Tory Burch, among others, received virtually free advertising from TikTok
- Without a doubt, this means a great opportunity for brands and for TikTok, thinking about events of this magnitude in the future.
In recent days, TikTok once again placed itself in the main trends of pop culture in one of the events that has generated the most looks – virtual looks – has generated. This is the story.
For a few days, the campus of the University of Alabana returned to its functions, for which, thousands of new students began to move to different residences, this with the aim of witnessing orientation events, Camp 1831, Biology Bootcamp, among others. plus.
However, there was one event that most captivated the students and that undoubtedly made the headlines for marketers and social media specialists. And once again, the protagonist is TikTok, the social network of the moment, the most important for Generation Z, which is the most active on digital platforms.
The event had to do with a recruitment of sororities for women and became, practically, a kind of fashion shows, thanks to all the brands that made an appearance in each of the videos shared by users.
Given the recent popularity of TikTok, in recent days one of the main trends in social networks was the hashtag #BamaRush or #BamaRushTok and one more #ootd.
The videos show users, aspiring to enter a sorority, naming their favorite clothing brands, as well as their shoes and the jewelry they used. Suddenly, brands like Marc Jacobs, Dolce Vita and Tory Burch, along with Amazon, Shein and TJ Maxx, were placed among the videos that achieved impressive views of up to 308 million.
@haygoldenrayofsunshine someone guess the height difference HA ???? @ dollypartonwannabe02 #fyp #rush #ootd #universityofalabama #rushtok
@prettypinkash Alabama rush sisterhood round day 1 ?? #bamarush #rushtok #sisterhood
For the brands it was a real luxury, because, in reality, it can be said that they received free publicity and with a huge reach, and, in addition, it gives them the opportunity to think about marketing and sales strategies aimed especially at this category of young people. and through that type of content.
If TikTok was a platform, say, safe for brands, now it seems that they have found a new way to grow their consumer base, all thanks to the power of TikTok which, as we have already seen, is immense.
On a marketing issue specifically, it is a great showcase and, surely, we will soon be witnessing events of this magnitude, but more organized. At least that’s what could happen.
Now, this type of content or videos put other more sensitive issues in the photo, such as discrimination, since in each of the shared files, renowned brands are mentioned, brands that are usually expensive, etc., to which a certain number of women -in this case- can access. And that simple fact can even involve the mentioned brands.
What is clear is the power of a social network like TikTok, which in just over a year, was placed at the top of social networks. It is now the most downloaded application according to a recent study. In addition, the platform is making alliances to further grow its potential.
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