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In 2019, the reggaeton managed to generate revenue of up to 8.9 billion dollars, with many singers at the peak of popularity.
In 2022, along with Rauw Alejandro, J Balvin, Daddy Yankee and Karol G, Bad Bunny was one of the most listened to Latinos on Spotify.
‘A Summer Without You’ it became the most listened to year of all of 2022, according to data from a platform.
Students from the United States show that the popularity of Bad Bunny is not limited to Latin America, but that the reggaeton goes further.
For some context, In the last three years (2020, 2021 and 2022), the interpreter of “Yo Perreo Sola” has established itself on the platform of streaming most popular on the market, Spotify, being, as in YouTube, the most listened to singer in the world.
And it is that, to tell the truth, young people -the so-called Generation Z- are the ones who have most promoted the growth not only of Bad Bunny, but of reggaeton in general, this being, along with K-pop, one of the genres more relevant in terms of numbers and more relevant marketing.
On the other hand, it should be noted that, during this 2022, at a time when social networks and, in general, digitization are part of the consumption habits of young people, the so-called “Bad Bunny” also became the most listened to artist on TikTokone of the platforms most promoted, precisely, by young users.
So, echoing all this data, it is clear that, in reality, the phenomenon and the great commotion caused by Bad Bunny is not really a surprise, which even led to all the tickets being sold out in a matter of hours. for their concerts scheduled for the Azteca Stadium, in Mexico City, last December. Now, his popularity in the United States has been shown through TikTok.
Bad Bunny arrives at schools in the United States and this is how they react to “Tití asked me”
If Bad Bunny and TikTok have something in common, it is that both entities speak, so to speak, to the new generations, to the young Gen Z who were born knowing Spotify and a new way of listening to music without having to go shopping. discs to specialized stores. All of your habits, practically, are found on your mobile devices.
However, Benito Antonio Martínez Ocasio is not a surprise and his influence has even reached beyond Latin America, a market where he is already well positioned.
On TikTok, a video shows how the children of a school in the United States have a great fondness for Bad Bunny and one of his most listened to songs, “Tití me pregunta”.
@dj_ic3_ I do it for them ??? #SouthMiami #southmiamikids #femaleDj #DJ #KidsParty #schoolparty
“Tití me pregunta” is included in his most recent album, ‘A Summer Without You’which, according to data from light upit became the most listened to album of all of 2022. As of May 6, 2022, the date the album was released, 7 percent of Latino streams came from Bad Bunny.
Without a doubt, reggaeton continues to be the music of the new generations, although there are people who have a very contrary opinion to the genre that dominates the popularity charts.
A study by the University of Chile reveals that “the reggaeton It is the flag of machismo and misogyny and the singer Maluma, the main face ”.