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MEXICO
They create perfume brand “Danna Paola” and creativity surprises Internet users. Taking advantage of the fact that Danna Paola is in the trends of social networks, a content creator shows his creativity by designing the singer’s perfume, managing, with his work, to surprise more than one Internet user.
Backdoor nominated at the MTV MIAW 2022. It all started with a sketch called “Harina”, which in 2019 was the most viewed YouTube video in Mexico and to date has accumulated more than 58 million views, the rest… is history. A story that became the homonymous series, which exceeded all expectations, was first place in Mexico and was in the top 10 in the United States on Amazon Prime Video, during the first week of release. The results of an ambitious digital and guerilla campaign, including clever digital tools to promote the series and appeal to diverse audiences including millennials, became apparent, leading to the series being nominated this year, in the MTV MIAW 2022, awards that recognize the best in music, social networks and entertainment.
Aleks Syntek performs a jingle and La Costeña gains publicity at the Machaca festival. Aleks Syntek has demonstrated the power of La Costeña’s jingle by performing in front of thousands of people at the Machaca festival, even though years have passed since its release.
UNITED STATES
Strategic change at the top of McDonald’s: new financial director. This Monday, surprisingly for the big international financial media, McDonald’s has taken a step in its post-pandemic strategy: Ian Borden, now president of its international business, will take over as financial director.
Meta requires its employees not to discuss abortion and the Court’s decision. In an effort to avoid a “hostile environment,” Meta (the company behind Facebook, Instagram, Oculus, and WhatsApp) is removing all references to the abortion ban in internal communications.
EA Sports is ahead of Konami; FIFA 23 announcement date leaked. After three decades in the market, EA Sports will say goodbye to the FIFA saga with its ‘FIFA 23’, and then start a new era with ‘EA Sports FC’, its new title.
SPAIN
BMW signs collaboration with Real Madrid. Although the club’s contract with Audi ends until the end of June, BMW announced that it has already signed a collaboration agreement with Real Madrid. As announced, this agreement seeks to “develop different initiatives in the field of sustainability in its different aspects” that will be announced once the white club is dissociated from the other automotive company.