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Azteca is one of the leading broadcast television companies in Mexico and this is thanks to the history and signals it operates.
In the case of Amazon Prime, the growth of this platform in Mexico has gone hand in hand with the emergence of a new audience format.
The alliance strengthens Azteca’s presence in digital and gives Amazon Prime a greater offer of content.
Aztec It will begin with the transmission of live channels through Amazon Prime and the signals that will be tuned are part of an interesting movement, with which open television collaborates with a streaming platform.
The alliance adds two major competitors in the media market. On the one hand, Azteca is one of the leading platforms in open television and recently reported an increase of up to 60 percent in its advertising revenue, so that in its accounting cash it saw the passage of 2 thousand 980 million pesos, total in what that goes from the second quarter of the year.
In the case of Amazon Prime, the platform reacts to the competition that has accumulated in Mexico with the arrival of new streaming platforms, with which an important movement has been defined before the audiences, so this alliance enriches its offer .
The Azteca-Amazon Prime alliance
Amazon Prime has announced that it will broadcast Azteca channels on its platform and the live signals strengthen its content proposal with which it seeks to distinguish itself from media that have launched aggressive streaming proposals.
As part of the movement, Amazon Prime will broadcast the Azteca UNO, ADN 40, Corazón, Mundo, Clic and Cinema channels, which can be identified on the platform’s home page where the section appears: “Watch Azteca TV live” where the six channels and all with the indication “Live now”.
Azteca Uno is the strong letter of the television station, since it emits most of its broadcasts with the highest audience such as game shows. ADN40 is your information channel. In the case of Corazón, it is a channel dedicated to soap operas, while Mundo has an important diversity of content; Clic offers music videos and Cinema broadcasts mostly movies from the Mexican gold cinema.
Amazon Prime has made a strategic move through which the platform increases its offer and the most important thing about this is that it doubles the ability to compete and stand out in the market.
With this patented scenario, an element that we should not underestimate is the one that reminds us of how important communication has become in the market and the construction of industries that has been raised, which is why the alerts were turned on in the office of Amazon Prime, after having been consolidated as the third most demanded platform in Mexico, after Netflix and YouTube (Source: Nielsen IBOPE; Statista estimates), was placed below Netflix, Claro Video and Blim, platforms that were previously difficult to think that they would surpass it (Source: IFT).
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