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Kantar recently released a study that found out why the Latin American consumer is looking for more value for their money.
Investment in advertising within Mexico remains on the rise, demonstrating the importance of creative ideas in the sales needle of brands that hire advertising.
The “Secret of Gold” is a very important investigation, which deserves attention for measuring the effectiveness of creativity.
Heading to the awards Effie 2022 to be held this year after major challenges faced by the creative industry, bird commissioned a study from Kantar to find out what the average is in winning campaigns, in order to answer questions such as, does communication tend to be customer-centric or human-centric? How explicit have the campaigns been when talking about the benefits of your product? Is about The Secret of Golda unique investigation in the industry that without hesitation, reveals the elements that help to understand the market today.
The importance of this study is that it was given the task of analyzing campaigns and discovering an important element in it, which you will be able to learn about on Monday, October 24 at six in the afternoon with the presentation of Verónica Hernández, CEO of Ogilvy México, as well as as well as Francisco Rodríguez, Creative VP of Kantar México.
So that you do not miss the results of this important investigation, it is important that you enter the following link and follow all the indications marked on it.