Google and Meta should pay at least $14 billion a year to media outlets to account for advertising revenue generated by their search traffic, according to one estimate “conservative” published by Columbia University this month.
Researchers determined that Facebook should pay publishers $1.9 billion a year for use of their content, while Google should pay between 10,000 and 12,000 million dollars a year.
Based on your total advertising revenue, The figures would amount to 6.6% of Meta revenue and 17.5% of Google Search revenue.
“We found overwhelming evidence that Google and Meta “They are appropriating the value of news over and above long-established norms of how the jointly created surplus value should be shared.”, the researchers said in the white paper, which was published by the Columbia University Education Initiative. Political dialogue.
The study emerged when large technology companies resist the efforts of legislators from the United States, Canada and other countries to enact laws requiring them to share profits with publishers.
The pressure has increased since 2021, when Australia passed a law requiring technology companies to negotiate content deals with publishers.
Earlier this year, California lawmakers voted to advance lto the California Journalism Preservation Act, which would require “online platforms” will pay a “journalism usage fee” to media outlets whose content appears on their sites.
In August, Meta removed news content from its platforms in Canada in response to a similar law.
Meanwhile, a bipartisan group of US lawmakers proposed passage of the Journalism Competition and Preservation Act, which would allow news publishers to collectively negotiate with big tech companies for the use of their content.
The findings They were based on estimates of the search revenue each platform received solely from news-related content.
The researchers analyzed “recent agreements between media outlets and Google and Meta (formerly known as Facebook), as well as a database of licensing agreements concluded over the past decades for similar content-based products.”