The women of Generation Z They are entering the workplace, but they face unique obstacles. Each generation faces new challenges due to social, economic and cultural changesso the fight for equality in the workplace also takes on a different approach. GenZ, which represents 17% of the country's current population, according to data from the Mexican Institute for Competitiveness (IMCO), is gradually integrating into the workforce with new job expectations. Furthermore, IMCO highlights that in 2022, 55% of young workers between 15 and 29 years of age were women. This tells us that the female gender has modified the cultural structure…
Author: Joey Lechene
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Do you know the payments contactless with wallets? In the digital age, technological innovations have been permeating and transforming our lives, and the financial industry is not far behind. Within this framework, contactless payments through virtual wallets such as Google Pay or Apple Pay have been modifying the way in which people carry out their financial transactions, thus offering a modern, secure and simple experience. Thus, in this context, not only consumers have greatly benefited, but also companies. Although Mexico is at an early stage regarding the use of this type of payments, there is no doubt that these are…
Women at the helm of startups are changing the game. In a world that has historically seen male-led startups shine, there has been a notable paradigm shift. Increasingly, women are emerging as influential leaders in the ecosystem, occupying key roles such as founders, CEO, COO or CFO. This phenomenon not only highlights the diversity in decision-making, but also demonstrates the capacity of women to address and solve the region's most pressing challenges through innovative proposals. However, despite these significant advances, a critical challenge remains for many of these women-led businesses: access to financing and support networks to drive the sustainable…
Virtual influencers have arrived. A new model of coexistence is here to stay in the digital ecosystem. The rules of the game on the Internet are changing once again and content creators will have to share neighborhood with influencers generated with Artificial Intelligence (AI). A challenge for brands and their ambassadors, both in search of the perfect alchemy to reach the end user. Lu do Magalu is a Brazilian influencer who has amassed 6.8 million followers on Instagram with a primarily content account. lifestyle. But she is not just another influencer, she was created by the Brazilian retail company Magazine…
We took on the task of investigating if there are franchises of less than 50 thousand pesos and we only found one registered in the Mexican Franchise Association (AMF) which is the regulatory body for franchises in Mexico. FraVEO is a real and established travel agency franchise in Monterrey. Request an investment from 35 thousand 999 pesos. Apparently FraVEO It is the cheapest franchise in Mexico because it is a social franchise where there is no quota franchise nor royalties. There are also no advertising costs or marketing. The promise is:“Every peso you earn will stay in your business and…
As entrepreneurial people, we often find ourselves on a journey where the only constant is change. One of the greatest strengths to be in this world of innovators is to keep an open mind to learning to grow, adapt and prosper in any situation. All challenges, victories and lessons learned are part of the path of continuous personal and professional development. Undertaking step by step with an apprentice mentality Imagine that your business faces a challenge and instead of feeling defeated you focus on the challenge with a learner mentality. What happens then? You discover new strategies, acquire additional skills…
The uncle of Estee Lauder He was Hungarian and came to live in New York at his niece's house. He created skin creams in the kitchen and later in a laboratory. She learned to do the same. She was a high school student at the time when her interest in beauty arose. This is how The Estée Lauder Companies was born in 1946 (78 years ago). Today's skin care, makeup and fragrance products Estee Lauder They are sold in 135 countries. In the United States they have department stores. On their website they define themselves as a technologically advanced and…
The films nominated for the Oscars 2024 They are not only quality entertainment, but also a source of inspiration and learning for professionals in the business world. Several of these films are based on books that offer valuable lessons in leadership, strategy and resilience. We give you recommendations of the books on which the nominated films were based or inspired, which have great lessons for business people. Books of the 2024 Oscar nominated films Business people can find in these 2024 Oscar-nominated books and films a rich array of lessons applicable to their careers. From leadership strategies and business ethics…
The films nominated for the Oscars 2024 They are not only quality entertainment, but also a source of inspiration and learning for professionals in the business world. Several of these films are based on books that offer valuable lessons in leadership, strategy and resilience. We give you recommendations of the books on which the nominated films were based or inspired, which have great lessons for business people. Books of the 2024 Oscar nominated films Business people can find in these 2024 Oscar-nominated books and films a rich array of lessons applicable to their careers. From leadership strategies and business ethics…