The uncle of Estee Lauder He was Hungarian and came to live in New York at his niece's house. He created skin creams in the kitchen and later in a laboratory. She learned to do the same. She was a high school student at the time when her interest in beauty arose. This is how The Estée Lauder Companies was born in 1946 (78 years ago).
Today's skin care, makeup and fragrance products Estee Lauder They are sold in 135 countries. In the United States they have department stores. On their website they define themselves as a technologically advanced and innovative company. For example, they have patented technology to maintain the longevity of the skin or to indicate the correct shade of makeup.
This entrepreneur She started her business with four skin care products and a simple premise: “Every woman can be beautiful”. She believed that anyone can achieve anything they want if they have the guts and courage to try. This is how she created one of the companies that has gained a global reputation.
I never dreamed of success. I worked for it.
Estee Lauder
He loved beauty passionately and believed unconditionally in its power. Not only did she run a company, she was also a wife, mother and loyal friend to many. She was raised in Queens, New York. But her parents were not Americans. Her mother was Hungarian and her father was Czech.
Estée Lauder was a commercial genius
Estée Lauder began selling its skin care and makeup products in beauty salons and did so with passion and perseverance. She showed her products to the women as they sat under the hair dryers.
At that time Estée Lauder had already been married to Joseph Lauder since 1930 and in 1946 they officially launched The Estée Lauder Companies together. A year later they received their first major order: products for $800 (almost 15 thousand pesos) for Saks Fifth Avenue, one of the most famous department stores in the world.
Never underestimate any woman's desire for beauty.
Estee Lauder
Estée Lauder's success is due in large part to the fact that she was an accomplished salesperson and marketer. In 1998 she was recognized by Time magazine as one of the 20 most influential business geniuses of the 20th century. She believed that to make a sale you had to touch the consumer's heart, show them the results and explain the products.
Estée attended the opening of all her stores and stayed for a week to instruct her beauty consultants on sales techniques and product displays. She liked talking to consumers. She was like a one-person research department.
He also carried out word-of-mouth campaigns. His frequently repeated mantra was “telephone, telegraph, tell a woman”. Likewise, the idea of “gift with your purchase” It's from Estée. Today it is a practice in the beauty and personal care industry.
From a fledgling company to a multimillion-dollar business
Estee Lauder He expanded his business by selling perfumes. She had a good sense of smell. Her first hit was Youth-Dew, a blend of rose, jasmine, vetiver and patchouli. This innovation transformed the fledgling company into a multimillion-dollar business.
Well, back then most women reserved their fragrances for special occasions. And Estée created Youth-Dew, a bath oil that doubled as a skin perfume. Thus, she changed the way fragrances were sold.
No one achieves success without taking risks…You have to be able to recognize the moment and take advantage of it without delay.
He constantly challenged the status quo. He oversaw the creation of five additional brands: Aramis, Clinique, Prescriptives, Lab Series and Origins. He always insisted that the company's products be made with the highest quality ingredients. He loved New York. He loved learning about his clients and respective cultures.
The core values he established in his company were respect for the individual, integrity, generosity and entrepreneurial spirit. Today The Estée Lauder Companies has more than 60 thousand employees. But the most important thing for Estée Lauder was not his company, but his family. She was happy that her children and grandchildren were joining the family business. Estée retired in 1995 and passed away in 2004.