Do you know what is the churn rate and how does it affect your business? In recent years we have seen an increase in subscriptions to online service platforms that have made this business model common. Today, 8 out of 10 people in the world pay for at least one service related to movies, music, e-commerce, wine or food clubs, transportation, gyms, cafes and any product or service that has recurring value for the customer. Why has it been so successful? First of all, subscriptions are an effective way to build customer loyalty to a brand. But in addition, the…
Author: Joey Lechene
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How to have a good abundance mentality? In the world of personal and business finances, and linking them in this article with personal development and everything you want to build, from a business to taking a course, buying new technology and accessing a new standard of living, it is essential to understand the difference between terms that are often confused: price and value, expensive and expensive, expense and investment. These differences are not merely semantic; They contain different philosophies and approaches to how we manage our resources. At the same time, they are loaded with subconscious emotional meaning, separated from…
Have you ever thought about investing in food franchises? Food businesses always leave good profits, we have to be honest, who doesn't like to eat and live together while this happens? Adding to this area, with an already proven model, marketing plan and profitability, gives the opportunity to achieve success faster than if you started from scratch. To opt for a food franchise, it is important that it is related to the goals and values that you intend to highlight, choosing one that makes sense to make the necessary effort and investment. The Mexican Franchise Association (AMF) says that these…
The Cabbage Patch Kids which enjoyed resounding success in the 80s and 90s, triggered a legal battle between Martha Nelson Thomas and Xavier Roberts for intellectual rights, since one of these two characters owned, replicated and marketed the dolls created by the other. Cabbage Patch dolls: history of their creation In the early '70s, Kentucky artist Martha Nelson Thomas, began to make special dolls to celebrate the love she felt for toys and her desire to see the little ones in the home happy. These were the famous Cabbage Patch, a 100% handmade product that gave each specimen features, complexion,…
The history of the invention of insulin is surrounded by mystery and controversy. Every once in a while we hype the appearance of a “miracle drug”, a medicine capable of stopping an incurable disease. Most are pure smoke, but there are a few (one or two in each generation) that really make it. The first of them was insulin, a hormone that saved the lives of millions of diabetics. Among them Mollie Kyle, the Osage protagonist of The Moon KillersMartin Scorsese's latest film, which is competing for the 2024 Oscars with ten nominations, including best film of the year. The…
Nobody imagined that the little girl Oprah Winfrey who lived on a farm in Mississippi would become one of the most influential women in the world, and an icon of resilience. Her life is a story of personal improvement that continues to inspire and empower thousands of people, especially women, since today's businesswoman has faced and overcome all kinds of obstacles to be able to build an empire and a fortune that amounts to more than 2.8 billion Dollars. Who is Oprah Winfrey? Oprah Gail Winfrey, daughter of a single mother and in the midst of a context of poverty,…
Mexico City.- Have a digital strategy offers endless opportunities for brands looking to stand out and connect effectively with their audience. Here are some key strategies that will help you boost your brand online. Within the framework of the International Franchise Fair (FIF) 2024, the digital marketing expert Angelica Uriostegui Pérezpartner of Central Interactiva, announced in summit Some practical tips to keep in mind when generating an effective digital strategy. “The first thing we need to know is that a brand's digital presence is vital to reaching your potential customers. But you have to do it the right way. You…
Do your workers seem unmotivated, have low energy and frequently make mistakes? Are you afraid of all the changes that may arise within your company? Work stress could be the culprit. This silent enemy has become a plague in today's world, impacting not only the well-being of workers, but also the performance and the productivity. The symptoms of work stress vary, they can range from physical and mental exhaustion, to concentration problems, irritability and difficulty making decisions. A stressed worker is a less efficient collaborator, even at greater risk of making mistakes and, ultimately, with a high probability of leaving…
Feminazi… In response to the feminist upheaval among citizens and the progressive institutionalization of equality policies, anti-feminist reactions are occurring, generally coming from conservative groups. The anti-feminist reaction is a recurring phenomenon, since it returns every time women begin to make some progress towards equality. Considered intrinsically reactionary, this response would be motivated by a feeling of revenge and a desire to maintain the status quo or turning back the clock to a previous era. Some of the basic components of the antifeminist reaction tend to be anti-gender campaigns, which have been taking place throughout Europe, Latin America, Africa, Asia…