Author: Joey Lechene

The well-known fast food chain Wendy’s has announced a novel strategy that promises to change the way consumers experience fast food service. Starting in 2025, Wendy’s plans to implement a dynamic pricing system on its menus, similar to the model used by ride-hailing services like Uber. According to Yahoo FinanceThis change means that the cost of Wendy’s products will fluctuate throughout the day, based on demand. For example, a hamburger might have a higher price during peak hours compared to off-peak times of the day. The Logic of Wendy’s Dynamic Pricing The concept of dynamic pricing is not new and…

Alfredo Sánchez is a civil engineer and owner of five gyms in Anytime Fitness, a global gym chain that has more than 5,200 branches and more than 5 million members. The brand was founded in 2002, 22 years ago; and they became famous for being pioneers in opening their doors 24 hours a day, 365 days a year. This entrepreneur weighed 150 kilos. On one occasion he came to a club Anytime Fitness in the city of Orizaba, Veracruz and the coach and the manager gave him excellent treatment and upon seeing the facilities, the behavior of the attendees and…

Do you take advantage of artificial intelligence for your business? As the years go by, technology continues to advance by leaps and bounds and this gives way to increasingly refined tools that have great power to revolutionize important areas such as health, as well as transform everyday processes thanks to the fact that these types of developments are have been made available to the public. One of those technological advances that has had the most popularity in recent years is Artificial Intelligence, and thanks to tools like ChatGPT we have been able to see and measure the great potential it…

A little over 100 years ago the rulers of San Diego and Tijuanatowns of USA and Mexico respectively, were desperate due to a devastating four-year drought that threatened to turn both towns into desert. However, as strange as it may sound, only those on the American side sought a solution. They contacted Charles Hatfielda sewing machine salesman who had gained some fame for having managed, a few years ago, to make it rain in The Angels. A flood was about to occur. Image: Via México Desconocido In the US they did not wonder if so much rain would be harmful…

A brilliant woman, insatiable student and magnificent writer, Sor Juana Inés de la Cruz. The great figure of New Spanish literature of the 17th century, she was also a defender of women’s right to access knowledge, and a precursor of feminist causes. Juana Inés de Asbaje y Ramírez de Santillana was born on November 12, 1648 (1651?) in San Miguel Nepantla (Mexico). She was a child prodigy, a brilliant teenager and a talented nun who left an invaluable legacy to Latin American letters. Thanks to his intelligence and charisma he was able to overcome obstacles and delve into the study…

In Mexico, the franchise fairs have played a determining role in the growth of the sector. From the first fair in 1989, which brought together 12 exhibitors and was visited by less than 500 people, until the next International Franchise Fair (FIF) to be held at the WTC in Mexico City in 2024. In recent years, new tools have emerged for franchise marketing ; from live performances, to the Internet and social networks. However, fairs or exhibitions continue to be an important instrument for franchising companies to publicize their concept and for potential franchisees to have direct contact with the…

Are you already applying the marketing guerrilla in your business? We invite you to think about that extraordinary tactic to captivate and make your clients fall in love. He marketing Guerrilla advertising is an advertising strategy to execute ingenious, creative, innovative, novel and unconventional actions to create unexpected astonishment with a low budget. famous examples of marketing guerrilla is the giant box of McDonald’s potatoes in a crosswalk where they painted yellow stripes inspired by their potatoes. Or how about Nestlé’s Kit Kat chocolate that adopted a torn wrapper in the middle of a brown bench in a public space.…

Victor Gonzalez Herrera is the current one CEO of Similar Pharmacies, the largest pharmacy chain in Mexico. Son of the founder of the company, Victor Gonzalez Torres, andThis young entrepreneur has guided the brand towards exponential growth, consolidating it as a giant in the pharmaceutical sector. Who is Víctor González Herrera? When Victor Gonzalez Herrera He was 17 years old, he knew that his life would follow the course of business, like his father. Dr. Simi’s son aspires to have the largest pharmacy in the world. His first entrepreneurial attempt was a gotcha camp in Cuernavaca, Morelos, during high school,…

He marketing mobile is the marketing carried out through mobile devices such as smartphones and tablets. It’s a strategy mobile that seeks to influence a certain audience through cell phones and other mobile devices. The MMP (Mobile Measurement Partner or Mobile Measurement Platform) is a tool to measure the performance of advertising campaigns. marketing mobile. The MMP helps entrepreneurs identify which advertising medium deserves the most attention to invest in and boost the conversion of a potential client to a real client. Therefore, if you use the MMP tool you will be able to make informed decisions and better allocate…